Job Summary: Work as a Senior Products and Innovation Analyst, developing solutions and products, conducting feasibility analyses, and monitoring the product lifecycle to ensure success and strategic alignment. Key Highlights: 1. Support the planning and development of innovation products and solutions. 2. Structure and enhance databases and BI dashboards for decision-making. 3. Develop go-to-market plans and ensure end-to-end product development. **Your future deserves this energy!** We believe the energy you invest in your career deserves a return. That’s why we recognize our people’s dedication and are always seeking those who want to make a difference and build a prosperous, secure career path. At CPFL, you’ll find a solid environment to grow confidently—with security to evolve and space to build a purpose-driven future. **Senior Innovation Products Analyst** **Where you’ll work:** Campinas, SP **Work model:** On-site **Company:** RGE — A CPFL Energia Group company **Prerequisites:** * Bachelor’s degree in Administration, Economics, Engineering, Technology, or related fields; * Advanced/Fluent English proficiency — a plus; * Prior experience structuring business cases, business models, business plans, and economic feasibility analyses for products and/or services; * Solid knowledge of data analysis tools and dashboard creation; * Proven experience in financial analysis, KPI tracking, and market data analysis supporting decision-making; * Willingness to work on-site in Campinas, SP. **Your day-to-day responsibilities:** * Support the planning and development of innovation project products and solutions aligned with business unit and market needs—defining potential markets and/or technologies, capturing and analyzing market data, and structuring/maintaining databases to ensure continuous and competitive innovation. * Structure, build, enhance, and maintain databases, static reports, and BI (Business Intelligence) dashboards, promoting data-driven decision-making to support the innovation strategy. * Conduct in-depth market studies, prepare business cases and economic feasibility analyses, and capture/analyze data to support building a strategic innovation vision, identifying new demands and competitor behavior to inform decisions and guide internal projects. * Monitor internally implemented or market-available solutions, tracking qualitative and quantitative operational results, performing ongoing critical analysis of solutions under development or already deployed—with focus on failure rates, efficiency, and direct and indirect financial returns—to ensure product success. * Define and prioritize the product roadmap, considering economic feasibility analyses and financial projections, in collaboration with technical, commercial, and regulatory teams—ensuring deliveries that deliver strategic impact and ROI while aligning with organizational goals. * Develop and approve marketing plans, business plans, and/or technical, operational, and financial validation plans—being responsible for approving execution of these activities for products and services under your responsibility, covering the full lifecycle from conception through launch to ensure effectiveness and strategic alignment. * Develop go-to-market plans, defining positioning, pricing, and communication strategies—and coordinating with the marketing team to ensure effective launches and broad market adoption of products. * Ensure end-to-end development of products and services—from conception to launch—leading approval of reports, articles, patent applications, and other related materials, ensuring quality and technical and regulatory compliance. * Analyze user experience (UX) to understand factors enhancing or impairing user interaction with products/services; prospect partners for licensing and customers for licensed solutions to expand commercial and strategic reach. * Monitor the product/service lifecycle both internally and in the market, implementing necessary adjustments to maximize value and competitiveness. **What we offer:** * Transportation allowance; * Meal voucher; * Food allowance; * Medical assistance; * Dental assistance; * 6-month maternity leave and 20-day paternity leave; * Daycare allowance (subject to eligibility rules); * Life insurance; * Profit-sharing program (PLR); * Wellhub; * “Fale Comigo” Program (free, confidential telephone-based advisory service offering psychological, legal, financial, and social support). **Learn more about us:** We operate in Brazil’s electric power sector and boast a strong history dating back to 1912—contributing to the development of cities and states we serve through generation, transmission, distribution, energy trading, and service provision solutions. Since 2017, the Group has been part of State Grid—the world’s largest electric power company—strengthening our growth strategy and leadership position in Brazil’s power sector. Through our distribution companies, we supply electricity to over 10 million addresses—serving more than 22 million people with the efficiency of our service network. We believe diverse teams and an inclusive environment for all people are fundamental to the sustainability of innovative, customer-focused organizations; therefore, we value diversity and steer our actions to guarantee an inclusive culture and equal opportunities for everyone. Want to learn more about CPFL Group? Visit: https://www.grupocpfl.com.br/