Job Summary: We are seeking a Senior CRM Analyst to plan, monitor, and optimize digital relationship and conversion strategies, ensuring lead integrity and funnel performance. Key Highlights: 1. Plan and implement customer relationship strategies. 2. Propose new approaches and workflows in the CRM for revenue capture. 3. Structure and evolve customer relationship and loyalty programs. We are a multi-brand group operating in the sale of new and used vehicles, accessories, vehicle financing plans (consórcios), fleet management, insurance, after-sales services through our dealership network, as well as car rental (mobility) services. We seek a **Senior CRM Analyst** to plan, monitor, and optimize relationship and digital conversion strategies, ensuring lead integrity, funnel performance, manufacturer-required KPI quality, and CRM process evolution—aiming to maximize revenue, enhance customer experience, and increase the group’s commercial efficiency. If you are agile, customer-focused, and committed to excellence in results, join our ***team***! ***We are Grupo NewChase—and we grow together!*** **Responsibilities and Duties** * Plan and implement customer relationship strategies across the entire customer lifecycle. * Propose new approaches, workflows, and segmentation strategies in the CRM to capture additional revenue and increase conversion rates. * Structure and evolve customer relationship and loyalty programs for the group. * Participate in strategic meetings, contributing data-driven insights. * Communicate with the team to align deadlines and prioritization of tasks. * Monitor and audit digital channels (websites, WhatsApp, Facebook, portals) to ensure proper lead integration into the CRM. * Validate and oversee digital operations to ensure appropriate response times and immediate customer service. **Requirements and Qualifications** **If you:** * Hold a completed Bachelor’s degree in Marketing, Business Administration, Engineering, Information Systems, Advertising, or related fields. * Have experience with CRM systems, digital marketing, KPIs, and data analysis. * Possess intermediate Excel skills (Power Query / analytical knowledge). * Have hands-on experience with CRM and integrated systems. *The \#GrupoNewChase is your place!* **Additional Information** **What we offer:** * Market-competitive salary; * Health insurance; * Dental insurance; * Meal or food allowance; * Transportation allowance; * Life insurance; * WellHub (formerly Gympass)—extendable to up to 3 dependents; * Free telemedicine—extendable to spouse, children; * Free psychological support—extendable to spouse, children; * Discounts on undergraduate, postgraduate, MBA, and fully online English courses; * Corporate University; * Recognition program for years of service; * Pregnancy care program. **WE ARE GRUPO NEWCHASE AND WE GROW TOGETHER** We are a mobility group with national prominence in the automotive market, boasting over 30 years of service excellence and continuous growth. We began our journey in 1991 in Vitória da Conquista/BA and today operate across 8 Brazilian states (Alagoas, Bahia, Ceará, Minas Gerais, Pará, Pernambuco, Sergipe, and Tocantins). Over the years, we have significantly expanded our business, currently operating over 40 dealerships representing Toyota, Lexus, BMW, Mini, Audi, Volvo, Chery, Chevrolet, Hyundai, Volkswagen, and GNC Seminovos. Additionally, we operate the Customer Retention Center—the group’s dedicated hub for all digital strategy and monitoring. Learn more about our journey on our official website: https://www.gruponewchase.com.br/. **HERE AT THE GROUP, YOU’LL FIND:** * A welcoming and diverse work environment; * Continuous professional and personal development; * Professional development programs. **JOIN US IN THIS JOURNEY!** Grupo NewChase stands out for its relentless pursuit of innovation and human-centered values, focusing all efforts on one singular purpose: “Deliver outstanding results to our customers, employees, and partners—recognized for our \#SpeedAndQuality DNA.” We are market leaders for every automotive brand we represent!