Job Summary: We are seeking a Performance Analyst passionate about optimization to analyze, monitor, and continuously improve the performance of campaigns, processes, and operations. Key Highlights: 1. Analysis and continuous optimization of digital marketing campaigns 2. Development and implementation of optimization strategies 3. Conducting A/B tests to improve campaigns Celcoin, founded in 2016, is a financial infratech company empowering businesses. As a pioneer provider of comprehensive technology infrastructure, Celcoin serves companies across diverse industries with solutions for banking, credit, cash management, Open Finance, retail, and onboarding. Approximately 400 fintechs and digital banks, over 6,000 medium and large enterprises, and 40,000 retail points are connected to Celcoin’s platform, processing R$15 billion monthly. We are looking for a Performance Analyst passionate about optimization to join our team. You will be responsible for analyzing, monitoring, and continuously improving the performance of our campaigns, processes, and operations. Collaborating closely with various teams, you will play a pivotal role in driving our results forward. * Data Analysis: * + Collect, analyze, and interpret digital marketing campaign data to identify optimization opportunities. + Use analytical tools to extract meaningful insights and recommend strategic adjustments. * Campaign Optimization and Continuous Monitoring: * + Develop and implement optimization strategies to enhance campaign performance across multiple channels, including Google Ads, META, LinkedIn, and others. + Adjust budgets, targeting, and creatives based on results and identified trends. + Establish and maintain robust performance monitoring systems. + Respond promptly to alerts and events that may impact campaign performance. * A/B Testing: * + Plan, execute, and analyze A/B tests for campaign optimization, including copy, images, and audience segmentation. + Propose corrective actions when necessary. * Reporting and Communication: * + Generate regular performance reports highlighting key metrics and providing improvement insights. + Clearly communicate results and recommendations to stakeholders. * Market Research: * + Stay updated on the latest trends, best practices, and innovations in digital marketing. + Conduct market research to identify competitive opportunities and threats. Requirements: * Bachelor’s degree in Marketing, Advertising, Statistics, or related field. * Proven experience in digital marketing, with a focus on performance marketing. * In-depth knowledge of online advertising platforms such as Google Ads, Meta, LinkedIn Ads, Twitter, etc. * Advanced skills in data analysis and analytical tools. * Strong verbal and written communication skills. * Ability to collaborate effectively within a team. **Additional Information** **CLT Employment Contract** **Work Schedule**: Monday to Friday (flexible). This is a **hybrid position**. We count on your presence at our Barueri office (Al. Xingu, 350 - Barueri/SP). * Flexible VR/VA paid via iFood Benefits card; * Transportation Allowance; * Bradesco Medical and Dental Assistance, both with no copayment for employees and optional dependent coverage (dependents subject to copayment); * Life Insurance; * Totalpass; * Zenklub; * Annual Variable Compensation (tied to company goals); * Daycare Assistance covering children up to 5 years old; * Birthday day off; * Partnerships with language schools and universities; * Pharmacy Benefit; * Petlove (Health plans for dogs and cats); * SESC Partnership; * As a Citizen Company, we offer extended maternity leave of 180 days and paternity leave of 20 days.