Job Summary: We are seeking a Senior Conversational Product Designer to lead the conception, evolution, and governance of conversational experiences, connecting language, technology, and design to build clear and efficient journeys. Key Highlights: 1. Lead the conception and governance of conversational experiences 2. Connect language, technology, and design in conversational journeys 3. Transform insights into natural and humanized conversations Senior Conversational Product Designer Full\-time Employee Status: Regular Role Type: Hybrid Department: Technology Schedule: Full Time **Company Description** ----------------------- Serasa Experian is Brazil’s first and largest Datatech company. A leader in intelligence solutions for risk and opportunity analysis, focused on credit, authentication, and fraud prevention journeys. With cutting\-edge technology, innovation, and top talent, we transform risk uncertainty into the best decision—helping individuals achieve their dreams and enabling businesses of all sizes and sectors to thrive. We have 22,000 people operating across 32 countries, and every day we invest in new technologies, talented professionals, and innovation to help all our customers maximize every opportunity. Headquartered in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100\. **Job Description** ------------------- We are looking for a creative individual passionate about craft, with solid expertise in UX, Information Architecture, Content, and Artificial Intelligence, to lead the conception, evolution, and governance of our conversational experiences (interfaces, chat, voice, and multimodal). This person will serve as the reference for Conversational Design, connecting language, technology, data, and design to build clear, efficient, and scalable conversational journeys aligned with brand guidelines and business objectives. We expect a systemic vision capable of integrating diverse products, channels, and usage scenarios, ensuring consistency, fluidity, and end\-to\-end experience continuity. Your mission is to transform insights, data, and usage learnings into natural, humanized, problem\-solving conversations—continuously elevating user experience quality, Content \+ AI maturity within the Design Team, and the impact of conversational solutions across our digital channels. **ROLES AND RESPONSIBILITIES** * Map and build end\-to\-end conversational journeys (chat/voice/multimodal), identifying touchpoints, gaps, friction points, and opportunities for experience personalization. * Design conversational flows, scripts, and content using clear, friendly, consistent language aligned with brand guidelines. * Define language principles, conversational style guide, and content governance (naming conventions, taxonomies, tone of voice, microcopy, and response patterns). * Rapidly develop and test prototypes with users and stakeholders, driving improvements based on findings and evidence. * Conduct experiments to evolve the experience, grounded in feedback, usage data, conversation analytics, and user research. * Define and monitor key metrics with business impact. * Research and introduce generative AI trends, prompt engineering, NLU/NLP, user behavior, and best practices for bots/assistants. * Elevate Content \+ AI maturity within the design team by establishing mentoring routines, best practices, reviews, and developing manuals, guides, and rituals. * Facilitate stakeholder alignment, promoting scalable design/content standards. * Enable cross\-functional collaboration, connecting opportunities across products, channels, and diverse scenarios to develop conversational solutions. **Qualifications** ------------------ * Academic degree in Design, Communication, or related fields. * Solid experience as a Conversational Designer, Content Designer, Information Architect, or UX Writer for digital products. * Experience applying AI to conversational interfaces. * Strong knowledge of Content Production, AI, and Information Architecture. * Experience designing and developing chatbots and conversational interfaces. * Experience conducting user research. * Passion for craft. **Additional Information** -------------------------- Serasa Experian is much more than you imagine. With a purpose of creating a better future by expanding opportunities for individuals and businesses, in Brazil we are over 4,000 people working across diverse teams and specialties. Here, every skill and diversity complements one another—you can work on what you love most. We are committed to building an inclusive culture and an environment where people can balance their careers with personal commitments and interests, prioritizing well\-being. We dedicate ourselves to being one of the country’s best and most innovative employers, enabling incredible experiences and careers for our people. Our strong people\-first approach is externally recognized through numerous industry certifications: we were awarded Great Place To Work™ in 24 countries and received the international Top Employers certification, recognized as one of the best companies for young professionals, and hold a 4.6 rating on Glassdoor. Each recognition confirms we’re on the right path—providing an ever\-better workplace for our talents. \#LI\-HIBRYD Experian Careers \- Creating a better tomorrow together I'm interested Privacy Policy Cookies Settings