Job Summary: We are seeking CRM, Measurement, and Business Analytics professionals to join a team that embraces challenges and thrives in an inclusive, diverse, and stimulating environment. Key Highlights: 1. Work analytically with a business focus (Business Analytics) 2. Influence decisions based on data and generate relevant insights 3. An inclusive, diverse, and stimulating environment to launch your career We are looking for professionals with experience in **CRM, Measurement, and Business Analytics** to join our Team of Eagles. If you seek challenges and an inclusive, diverse, and stimulating environment, this is the perfect opportunity to launch your career! **Job Mission:** -------------------- * Work analytically with a business focus (Business Analytics), influencing decisions through data and gaining deep knowledge of the customer journey to generate relevant insights. **Responsibilities and Duties** **The challenges awaiting you at your next destination are:** * Measure the performance of marketing funnels and campaigns across multiple interaction channels; * Develop and implement CRM measurement methodologies; * Create strategies, studies, and hypotheses to improve business metrics; * Conduct complex analyses on large datasets; * Build robust business cases for go-to-market (GTM) initiatives, projecting impact on metrics such as LTV, CAC, and P&L; * Analyze the area’s P&L, managing by cohorts, channel performance, and identifying new growth and monetization levers; * Communicate insights and results clearly and concisely to diverse audiences, influencing strategic decisions; * Design and analyze A/B tests and other experimentation methodologies to optimize product and campaign performance. **Requirements and Qualifications** **Must-haves in your background:** * Bachelor’s degree in quantitative fields (Engineering, Statistics, Economics, Computer Science, or related disciplines); * Experience in CRM Measurement / Business Analytics; * Advanced proficiency in SQL; * Experience with Data-Viz tools (Power BI/Tableau); * Proven ability to translate complex data into actionable insights; * Excellent communication and interpersonal skills, with experience leading through influence in cross-functional environments; * English: Advanced. **Preferred Qualifications:** ----------------- * Experience with Data-Viz tools (Power BI/Tableau); * Knowledge of predictive modeling (e.g., LTV, Churn models); * Familiarity with loyalty ecosystem; * Knowledge of applied statistics (hypothesis testing, regression, experimental design). **Additional Information** **Here, you fly higher with the Travel Benefit**, which allows you to issue domestic and international airline tickets at special discounted rates for yourself, family members, and friends. **And we must not forget the Benefits:** * Health insurance; * Dental insurance; * Group life insurance; * Meal allowance; * Food allowance; * Transportation allowance; * Gympass or Totalpass; * Partnership club with hundreds of affiliated companies; * Birthday day off; * Profit-sharing program (PLR). **Important Information:** * Workplace: Smiles – Barueri – Alphaville. * Working hours: 8:00 AM – 5:24 PM. * Work model: Hybrid 4x1 (Monday to Thursday – In-office / Friday – Remote). **If you identify with our Way, apply now and join the Team of Eagles! Let’s soar together!** We have democratized access to air transportation in Brazil and consolidated ourselves as one of the fastest-growing airlines worldwide. Proudly innovating, we pioneered solutions such as facial recognition check-in, onboard Wi-Fi, mobile geolocation for customers, and a fully accessible website designed for people with disabilities. None of this would be possible without our greatest differentiator: **the GOL Eagles**. With this incredible Team, we deliver dedication, care, and the unique GOL Way of Being and Doing—connecting people and creating new stories every day. Our culture is diverse and grounded in values that accompany us on every new flight, always reflecting who we are: **Simple, Human, and Intelligent**. By our side are colleagues who proudly carry the **Orange Blood** and, with mastery, live our purpose of being **First for Everyone**.