Job Summary: Sicredi is seeking a leader for its Marketing Data Science team, focused on predictive models and AI agents to optimize strategies and strengthen commercial performance. Key Highlights: 1. Lead and develop a team of data scientists 2. Build and prioritize the GenAI initiative roadmap 3. Integrate models and agents into marketing platforms At Sicredi, our journey is **built by people and for people**. We seek someone who will lead the **Marketing Data Science team**, with **proximity** and **business acumen**, responsible for the **predictive models** guiding our strategies and the **AI agents** enhancing our understanding of members and reinforcing commercial effectiveness. In this role—with strong collaboration across **CRM, Growth, MarTech, and Product teams**—you will ensure that **models and agents are integrated into marketing platforms and tools**, guaranteeing **quality**, **governance**, and **measurable results** across the funnel, engagement, and business outcomes. #LI-GT1 #LI-HYBRID **Responsibilities and Duties** * **Lead and develop a team** of data scientists, fostering collaboration, technical growth, and alignment with Marketing/CRM strategic priorities. * **Build and prioritize the initiative roadmap** (propensity, churn/retention, segmentation, recommendation, uplift, experimentation, and **GenAI** for insights and productivity), balancing innovation, deadlines, and priorities. * **Ensure data, feature, model, and agent quality and reliability** (best practices in validation, performance and business metrics, explainability where applicable, and **production monitoring**). * **Integrate models and agents** into marketing platforms (CRM/CDP, automation, journey orchestration, paid media, messaging), in partnership with technology and MarTech teams. * **Translate business problems** into hypotheses/models and **translate results into actionable decisions**, communicating clearly to both technical and non-technical audiences. * **Measure impact** (conversion, retention, incremental uplift, ROI/ROAS, CAC, coverage/accuracy), reporting learnings and next steps. * **Uphold governance and lifecycle management** (versioning, retraining, depreciation), documentation, and compliance with privacy/LGPD requirements. * **Foster structured experimentation** (A/B and multivariate), an evidence-based culture, and reproducibility. * **Collaborate on data acquisition and enrichment**, and support improvements to analytical architecture/stack when needed. **Requirements and Qualifications — Mandatory** * Prior experience in **Digital Marketing and/or CRM**, applying data science to segmentation, propensity, recommendation, campaign optimization, and impact measurement. * Proven **people leadership experience (minimum 2 years)**: managing and developing teams, establishing leadership routines and rituals, defining goals/OKRs, prioritization, and delivering feedback. * Hands-on experience across the **full model lifecycle** (ideation, data/feature store, modeling/validation, deployment/monitoring) and integration with marketing platforms. * Solid foundation in **statistics/machine learning** (supervised and unsupervised models), experimental design, and model and business metrics. * **Proficiency in SQL**, and at least one analytics/modeling language (Python or R). * Strong **communication skills**, capable of translating analytical findings into business decisions for both technical and non-technical stakeholders. * Knowledge of **privacy and LGPD practices** applied to marketing and customer data. **Desirable** * Experience with **MMM (Marketing Mix Modeling)**, attribution models (data-driven and algorithmic), and **lookalike modeling**. * Experience with **generative AI agents** applied to customer understanding and/or analytical automation. * Familiarity with **MLOps** (model versioning, retraining pipelines, drift monitoring) and best practices in data engineering for analytics. * Familiarity with **MarTech stacks** (CRM/CDP, automation, orchestration, media APIs) and experimentation tools. **Additional Information** At the **Sicredi Administrative Center (CAS)**, for positions in business areas, we adopt a hybrid work model consolidated as 3 days onsite at the company headquarters located at Av. Assis Brasil, 3940, São Sebastião, Porto Alegre/RS, and 2 days remote. For Tech area positions, we adopt a fully remote model. ____________________________________________________________________________________ At **Sicredi**, you’ll enjoy: 13th and 14th fixed salaries; Profit-sharing program (based on seniority); Health and dental plans with no co-payment; Well-being programs via Wellhub (formerly Gympass), Nutrition, Psychology, Occupational Health, Massage, Running Group, and local gym; Meal and Food Allowances—with flexible % allocation across VA/VR cards and no co-payment; Extended maternity and paternity leave; Childcare or babysitter allowance for children up to 6 years and 11 months; Allowance for children with disabilities—no age limit; Life insurance; Private pension plan up to 8% of salary; Training platform – Sicredi Aprende, offering diverse courses; 40-hour weekly workload—using a time-banking system; Remote work allowance (except for roles requiring 100% onsite presence). **Nice to meet you—we’re Sicredi.** Our journey began over 120 years ago as Brazil’s first financial cooperative. Today, we continue growing and transforming daily alongside **more than 50,000 employees**. They are the reason we’ve been named the **Best Place to Work**, once again ranking #1 according to Great Place To Work Brazil (GPTW). Together with **over 9 million members** across all Brazilian states, we believe in the power of cooperation to **build a more prosperous society and generate positive impact in people’s lives**—a purpose that unites and inspires us, promoting local and sustainable development, education, and financial inclusion. We continue seeking talents who want to help build a better world—and we’d love for you to join us. **#JoinSicredi!**