CRM Analyst

Description

Job Summary: CRM professional to develop and measure relationship nurturing workflows, manage data, analyze campaigns, and generate insights. Key Highlights: 1. Experience in CRM, commercial intelligence, and data management 2. Advanced knowledge of DITO CRM and marketing automation 3. Data analysis, reporting, and insight generation Description: * Knowledge and hands-on experience in CRM, commercial intelligence, and data management; * Logical and analytical thinking, strong synthesis ability, and familiarity with CRM KPIs; * Advanced knowledge of marketing automation and CRM tools, especially DITO CRM; * Understanding of best practices in email marketing and inbound marketing; * Completed degree in Business Administration, Marketing, Information Technology, Advertising and Public Relations, Mathematics, Statistics, or related fields; * Advanced Microsoft Office suite proficiency; * Development (creation and copywriting) of relationship nurturing workflows based on customer segmentation; * Measurement and evaluation of notification results and effectiveness (email, SMS, and calendar); * Creation of email briefings and other communications \+ scripts for product reviews, focusing on inbound / promotional copywriting; * Configuration of email, SMS, and calendar campaign launches in the CRM tool; * Extraction and analysis of campaign results; * Execution of communication performance tests (e.g., A/B testing); * Preparation of reports and presentations, interpreting data and delivering insights; * Collaboration in executing training schedules for sales representatives and managers. 2512250202491935466