SOCIAL MEDIA

Description

Job Summary: Manage and optimize social media platforms, produce visual and textual content, analyze metrics, and apply SEO techniques to expand the brand's organic reach. Key Highlights: 1. Strategic social media management, including planning and monitoring. 2. Creation of visual and textual content, with a focus on copywriting and SEO. 3. Analysis of metrics for insights and performance recommendations. **Description and Responsibilities:** **Working Hours:** 44 hours per week **Experience Level:** Not Specified **Employment Type:** Permanent – CLT * Manage institutional social media accounts, including editorial planning, content creation, scheduling, and post monitoring; * Produce visual and audiovisual content, including graphic and video editing using professional tools and design best practices; * Develop texts, captions, and scripts with a focus on strategic copywriting and alignment with the brand's voice; * Analyze performance metrics (reach, engagement, CTR, conversion) and prepare reports containing insights and recommendations. * Support institutional events and internal marketing initiatives by conducting photographic and video documentation and producing real-time content; * Monitor social media interactions, providing strategic responses and tracking potential sensitive situations; * Apply SEO techniques for social media, including keyword usage, hashtags, and optimization best practices to increase organic reach. **Requirements:** * Completed undergraduate degree or technical course in Marketing or related fields; * Proficiency in quick-editing tools such as Canva and CapCut; * This position is also open to candidates with disabilities (PCDs). Bosque da Saúde \- Cuiabá/MT **Benefits:** Meal allowance, Transportation allowance