We are looking for a Senior Copywriter with strong agency experience and proven expertise in developing end-to-end 360° campaigns. We seek someone who masters concept development, storytelling, and campaign extensions, and who is adept at operating within a professional creative workflow—from briefing to final delivery. If you possess a broad repertoire, understand the pace of an advertising agency, and excel at writing for campaigns and activations, this role is for you. Responsibilities: - Develop creative concepts, complete campaigns, and on/offline extensions; - Write copy for branding, product, retail, and activation projects; - Produce content for online assets (social media, banners, videos, key visuals, landing pages) and offline assets (TV commercials, radio spots, out-of-home, print); - Script for TV, digital, radio, and short-form media; - Translate ideas into clear, persuasive, and brand-positioning–consistent messages; - Collaborate with art directors, account management, and planning teams to ensure creative alignment. Requirements: - Experience participating in pitches, strategic presentations, and campaign defenses; - Versatility across diverse sectors (consumer goods, services, retail, institutional, etc.); - Knowledge of communication trends and digital language.