MARKETING COORDINATOR

Description

Job Summary: A professional responsible for planning, directing, and controlling Kalt's marketing strategy, coordinating partners, and ensuring initiatives strengthen the brand. Key Highlights: 1. Dynamic environment with space for professional learning and development. 2. Company that values people and encourages development. 3. Central role in the company's marketing and communication strategy. **Grow with Kalt Refrigeração!** We are an expanding company that develops comprehensive solutions for the food cold chain, delivering quality, efficiency, and safety to our customers. We operate with innovation, technology, and continuous improvement, always placing people at the center of our decisions. Here, you will find a dynamic environment with space for learning, experience sharing, and professional development. We believe outstanding results are achieved by committed, collaborative teams eager to evolve alongside the business. Our operations span several key areas supporting our growth: **Kalt Store**, offering technical-commercial support and close customer engagement; **Kalt System**, delivering customized technical projects and solutions; **Kalt Service**, featuring a specialized workshop for compressor maintenance; and our **Shared Services Center**, ensuring operational efficiency and organization across the entire company. If you seek a company that **values people**, **encourages development**, and offers **real growth opportunities**, review the job requirements and join us in building the future! **JOB DESCRIPTION:** This role is responsible for planning, directing, and controlling Kalt’s marketing strategy. Acting as the central point of the marketing function, this professional compiles strategic information and the business plan, translating them into targeted marketing actions and campaigns. This leader coordinates strategic partners—including agencies, designers, and production houses—to ensure all communication materials are produced, the website is managed, events are organized, and internal communications are aligned. Their mission is to manage the marketing plan, budget, and vendors, ensuring all initiatives reinforce the Kalt brand and support business objectives. **REQUIREMENTS AND QUALIFICATIONS:** * Bachelor’s degree in Marketing, Advertising and Public Relations, Communications, Public Relations, or related fields. A postgraduate degree in Marketing Management or Strategic Marketing is a plus. * Experience coordinating marketing departments, with focus on planning and project management—preferably in B2B environments (industry, technology, or services) and in organizing corporate trade shows and events. **KEY RESPONSIBILITIES AND DUTIES:** **Strategic Marketing Planning:** * Compile Kalt’s strategic information and business plan to develop the annual marketing plan (e.g., Plan 2026). * Define strategies, channels, messaging, and budget for marketing activities, ensuring alignment with company objectives. * Analyze market and competitive conditions to identify opportunities and propose innovative actions. * Define and monitor marketing campaign and activity performance indicators (KPIs). **Vendor and Communication Project Management:** * Coordinate external vendors and partners (advertising agencies, designers, video production houses, web developers) to execute all marketing requests. * Manage production of institutional and commercial materials such as portfolios, presentations, catalogs, and brochures. * Oversee development, updates, and performance of the company website, ensuring it remains an effective communication and business tool. * Ensure consistency and quality of the Kalt brand’s visual identity and communication across all touchpoints. **Event Marketing and Partner Relationship Management:** * Plan and coordinate Kalt’s participation in industry trade shows and events, managing everything from booth concept to logistics and visual communication. * Lead marketing fund prospecting from suppliers and strategic partners to optimize budget allocation and enable new initiatives. **Strategic Support to Business Areas (Internal Marketing and Sales):** * Serve as a strategic partner to the Commercial team, providing necessary marketing tools and materials to support the sales process. * Collaborate directly with HR to develop and implement internal communication and internal marketing plans—including campaigns for special dates and internal announcements. **General Responsibilities:** * Comply with, and ensure compliance with, all company policies and procedures applicable to their area of responsibility.