Marketing Coordinator - Cuiabá

Description

Job Summary: We are seeking a Marketing Coordinator to lead the marketing operations for our new location, with a focus on brand positioning, real estate launches, and value generation. Key Highlights: 1. Lead local marketing operations with a focus on high standards 2. Structure, plan, execute, and monitor the entire marketing front 3. Ensure brand consistency and strategic alignment We are expanding our presence to Cuiabá and looking for a Marketing Coordinator to lead marketing operations in this new location, focusing on brand positioning, real estate launches, and value generation for high-standard products. This professional will be responsible for structuring, planning, executing, and monitoring the entire local marketing front, ensuring brand consistency, execution excellence, and strategic alignment with the operation’s commercial objectives. This position reports directly to the Head of Commercial, Marketing, and Customer Relationship, acting as the tactical and operational marketing leader for the location. **In this role, you will be responsible for:** ### **Location Marketing Planning and Management** * Develop the marketing plan for the Cuiabá operation, aligned with brand positioning and business goals. * Translate strategic direction from leadership into actionable timelines, campaigns, initiatives, and deliverables. * Manage the location’s marketing calendar, tracking priorities, deadlines, budget, and results. * Ensure integration across marketing, sales, customer service, product, and external partners. ### **Branding and Positioning** * Ensure brand building and sustainability in the new location, adhering to the company’s institutional guidelines. * Coordinate application of brand identity across all customer and market touchpoints. * Safeguard aesthetic, verbal, and strategic consistency in communications for developments and local operations. * Support adaptation of brand messaging to the local context, customer profile, and competitive dynamics of Cuiabá. ### **Real Estate Launches** * Coordinate marketing strategies for launches, pre-launches, sustainment, and sell-out initiatives. * Lead creation and execution of launch kits: concept, commercial materials, media, events, sales stands, lead journeys, and market communications. * Monitor the demand-generation funnel, ensuring lead quality and campaign alignment with commercial objectives. * Collaborate closely with the sales team to enhance conversion, customer experience, and perceived product value. ### **Campaign, Media, and Performance Management** * Coordinate online and offline campaigns with agencies and vendors, ensuring strategic quality and flawless execution. * Monitor campaign performance metrics: lead generation, cost, conversion, brand presence, and results per initiative. * Propose agile course corrections based on data, commercial context, and market behavior. * Ensure marketing operations maintain discipline in tracking, measurement, and continuous learning. * Agency and Vendor Relationship Management * Manage agencies, consultants, production houses, PR firms, vendors, and local partners. * Develop comprehensive briefs, validate deliverables, and ensure high-quality standards across all materials and initiatives. * Monitor budgets, negotiations, contracts, and delivery efficiency across the vendor chain. ### **Market Intelligence** * Track competitor activity, communication trends, positioning strategies, launches, and target audience behavior. * Generate insights to strengthen the brand and increase local operational competitiveness. * Support market analysis of the location, contributing to communication and launch strategy decisions. ### **Brand Experience and Activation** * Coordinate events, relationship-building initiatives, activations, and experiences tied to the brand and developments. * Ensure the customer’s brand journey reflects sophistication, coherence, and perception of high value. * Apply meticulous attention to detail, finish quality, and experience across all touchpoints. **REQUIREMENTS AND QUALIFICATIONS:** * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, Communications, or related fields. * Marketing experience, with relevant background in coordinating or leading projects/teams. * Experience in branding and communications for premium or high-standard brands. * Experience in planning and executing real estate launches. * Experience managing media campaigns, agency relationships, and marketing material production. * Knowledge of marketing funnels, lead generation, performance metrics, and commercial team integration. * Proficiency in budget management, scheduling, and vendor oversight. * Willingness to work onsite in Cuiabá. **Preferred Qualifications:** * Experience in the high-end or luxury real estate market. * Prior work with real estate developers, construction companies, or firms offering high-value-added products. * Familiarity with the local or regional market. * Portfolio of events, brand experiences, and relationship-building initiatives. * Experience launching marketing operations in new locations. And more: * **Life Insurance:** Allianz Seguros * **Pharmacy Benefit:** Discounted via payroll deduction with fiscal receipt, option for installment payments, and access to over 9,000 accredited pharmacies * **Discount Club:** Access to simple savings opportunities to stretch your salary—and extend these benefits to your family members * **TotalPass:** Premium health and wellness experiences—including strength training, dance, yoga, pilates, crossfit, and more * **Financial Services:** Including financial education, salary advance, and consigned loans for greater financial comfort—available after probation period * **Vittude:** Online therapy platform with special conditions * **Treats & Snacks:** Fresh fruits, breakfast, and complimentary beverages available at the office for Bsiders, at no cost * **Annual Pause Calendar:** Ever considered planning breaks and trips beyond regular vacations? At Bidese, we operate an annual compensation calendar so that every holiday extension opportunity allows you to pause, rest, and enjoy. ✈ * **Lightweight Culture & Feedback-Oriented Environment:** We want every Bsider to have a top-tier experience with continuous growth! That’s why we emphasize frequent feedback, numerous 1:1 meetings, passion, and “building together”! ✌ * **Health & Quality-of-Life Incentives:** Always prioritizing Bsider well-being, we encourage physical exercise, healthy eating, and mental health care