FIXED BASE MANAGEMENT MANAGER (COMMERCIAL DEVELOPMENT MANAGER)

Description

Job Summary: Maximize customer value for the fixed-line SMB base by leading retention, loyalty, monetization, and relationship expansion strategies throughout the customer lifecycle. Key Highlights: 1. Define customer base management strategies 2. Lead cross-sell, upsell, and totalization initiatives 3. Monitor base behavior and identify monetization opportunities Vice Presidency: B2B Work Location: Eco Berrini/SP Maximize the value of the Fixed-line SMB customer base by leading retention, loyalty, monetization, and relationship expansion strategies across the entire customer lifecycle. **Responsibilities and Duties** * Define customer base management strategies; * Develop retention actions and reduce churn; * Lead cross-sell, upsell, and totalization initiatives; * Collaborate with CRM, NBX/NBO, and Communications teams to personalize customer journeys; * Monitor base behavior and identify monetization opportunities; * Develop segmentation models for commercial actions; * Prioritize opportunities with the highest revenue-generation potential; * Ensure continuous improvement of the customer experience. **Requirements and Qualifications** * Experience in CRM, Customer Value Management, Base Management, or Analytical Marketing; * Strong command of retention and monetization metrics; * Analytical profile with data-driven orientation; * Experience managing customer journeys; * Ability to work collaboratively across commercial and technology areas. **Additional Information** Here’s what we offer you: At Vivo, we spare no effort in supporting and valuing our employees. These are not only excellent benefits—but also flexible ones. • Choose the ideal benefit for you and your dependents via a digital platform offering various categories including Gym, Meal Voucher (VR), Food Allowance (VA), Pharmacy Assistance, Medical Assistance, Dental Assistance, and Life Insurance; • Corporate mobile phone. Yes—a brand-new smartphone for you! • Unlimited voice and data plan! Yes—unlimited! With the best mobile network, even faster with Vivo’s 5G! • An exclusive Vivo offer with special discounts on fixed-line, broadband, TV, and apps; • Eligibility for annual Bonus or Profit Sharing (PPR); • Plan your future through our Private Pension Plan; • Have children? You’ll receive a subsidy to help cover school, daycare, or babysitter expenses; • Work in an environment that respects your personality, your dress style, your way of being—and where you can be authentically yourself. \#VemdeVocê • Work remotely up to two days per week. \#Mobility • Enjoy flexible working hours; • Take a day off (Day Off) to celebrate your birthday; • Participate in one of the largest corporate volunteer programs—to help you transform the world; • Benefit from our Educational Development Program, offering partnerships with educational institutions at discounted rates, certifications, and online courses; • Accelerate your career through our Internal Recruitment Program—available in Brazil or abroad, as we operate in over 17 countries! \#VivoMinhaCarreira • Access a range of initiatives designed to improve your physical, emotional, and social well-being! Here, we have \#VivoBemEstar, which encourages our team to adopt healthy habits and enjoy a higher quality of life! Services available to our employees include consultations with nutritionists, psychologists, social workers, telemedicine, and much more! • All our positions are open to people with disabilities and/or rehabilitated individuals. We foster a culture that values diversity, differences, and individual potential! \#VivoDiversidade \#VemPraVivo Important: The only way to apply to Vivo’s selection processes is through the company’s pages on the Gupy platform: https://vivo.gupy.io. There is no application or hiring fee. We are part of Telefônica Group, Brazil’s telecommunications leader. Our purpose is to **Digitalize to Connect** people, businesses, and society as a whole—building a more connected nation and transforming the lives of Brazilians. We aim to expand autonomy, personalization, and real-time choices for our customers—putting them in control of their digital lives, securely and reliably—all with the quality only Vivo delivers. To make this possible, we lead a digital transformation process and are revolutionizing our company from within. We’ve implemented agile methodologies across the organization, seeking to connect with the most innovative and collaborative ways of working. We act to foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. At Vivo, culture is the force that transforms strategy into action. We are driven by **Purple Passion**—our unique ability to envision, execute, and overcome barriers with entrepreneurial courage, anticipate trends, and build a future we’re proud of. This energy connects diversity, innovation, and sustainability—transforming purpose into impact through technology and its infinite possibilities. **To embody this essence, we seek people who embrace our 5 Passions**—behaviors reflecting who we are and how we make a difference: * **"The customer’s time is now"**: Act immediately on what matters most to the customer. * **"People are our best technology"**: Adopt a constructive attitude, collaborate, and trust in human connections. * **"Curiosity pays off"**: Act courageously, test new ideas, and learn from every discovery. * **"Simplicity is possible"**: Get straight to the point, solve with those who matter, and simplify the path. * **"Results are my responsibility"**: Take ownership of your actions and outcomes, recognizing that omissions also generate impact. We believe that **diversity**—in people, experiences, cultures, behaviors, skills, and attitudes—is a differentiator that reflects the society we live in. We maintain a robust internal program anchored in five pillars: Gender, LGBTI+, Race, People with Disabilities (PcD), and 50+—to ensure a more inclusive culture and a more diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe the path to delivering the best experience to our customers begins with providing an excellent experience to our employees. **\#VemPraVivo**