Senior Performance Media Analyst

Description

Job Summary: We are seeking a strategic, analytical, and results-oriented professional with experience in paid media, marketing automation, and data-driven digital growth. Key Highlights: 1. Strategic and analytical professional for digital marketing. 2. Optimization of Google Ads campaigns and KPI management. 3. Development of acquisition and conversion strategies. We are currently running a recruitment process for a rapidly expanding company and looking for a strategic, analytical, and results-oriented professional. If you have experience in paid media, marketing automation, and data-driven digital growth, this opportunity may be right for you. Key Responsibilities: Plan, execute, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube, and Shopping); Manage KPIs such as CPA, ROAS, CTR, CAC, and LTV, proposing continuous improvements; Develop acquisition and conversion strategies using Google Analytics 4, Google Tag Manager, and RD Station; Create automations, audience segments, and nurturing workflows; Support technical SEO initiatives, search engine optimization, and AI-focused strategies (AIO/GEO); Build dashboards and analyses to support decision-making. We seek professionals with: Solid experience in Performance Marketing; Advanced proficiency in Google Ads; Practical experience with RD Station; Knowledge of Google Analytics 4 and Google Tag Manager; Experience with SEO and tools such as SEMrush, Ahrefs, or Google Search Console; Analytical, strategic, and results-oriented mindset. Preferred Qualifications: Knowledge of Python or SQL; Experience applying AI to marketing; Experience in SaaS, E-commerce, or FinTech companies. **Hybrid work model** (3 days onsite, 2 days remote) **East Zone – São Paulo/SP** Monday to Friday | 8:30 AM to 6:00 PM Compensation: R$5.500,00 – R$6.000,00 per month Benefits: * Medical insurance * Dental insurance * Childcare allowance * Free parking * Life insurance * Meal allowance * Transportation allowance Selection Questions: * How many years of advanced-level experience do you have with Google Ads? * What is your hands-on experience with RD Station (automations, lead scoring, and segmentation)? * Do you have experience with Google Analytics 4 and Google Tag Manager? At what level? * Have you managed campaigns with large budgets? If yes, what is the average monthly budget managed? * Which neighborhood/city do you reside in? Are you available to work under the hybrid model in São Paulo’s East Zone? Work Location: Hybrid remote work for Mooca, SP