Mid-to-Senior CRM Analyst

Description

Job Summary: The CRM Analyst will be responsible for effectively executing CRM campaigns focused on prospecting, including creating audience segments, configuring nurturing workflows, and sending communications to leads. Key Highlights: 1. Executing CRM campaigns focused on prospecting and conversion 2. Creating automated audience segmentation and nurturing workflows 3. Analyzing metrics to optimize campaign results **// About Us** **Faculdade XP:** We are driven by the challenge of improving people's lives through education. We are transforming Brazilian education just as XP transformed the financial market. We believe in disruptive education centered on practical skills and hands-on experience — lots and lots of it! As a reference employer brand in Brazil, we decided to open up our entire technological and business know-how and offer it as education to help you launch, transform, and accelerate your career. We empower lifelong learning for individuals pursuing careers in technology and business through an innovative teaching model — non-linear, student-centered, and high-quality — combined with career development processes and services, connecting our students with the best opportunities in the Brazilian job market. For those seeking to understand the worlds of technology and business to grow exponentially: we are Faculdade XP! **// About the Opportunity** As a **CRM Analyst**, you will ensure the effective execution of CRM campaigns focused on prospecting, working on audience segmentation creation, nurturing workflow configuration, and email and WhatsApp message delivery to XP Educação leads. This role is critical to ensuring the right messages reach the right people at the right time — clearly, consistently, and with a strong focus on conversion. We seek an organized individual with attention to detail, strong written communication skills, and analytical capability to measure and optimize campaign outcomes. **Some challenges you’ll face:** * Sending emails, automated workflows, and WhatsApp messages to leads and prospects using ActiveCampaign; * Creating audience segments based on behavioral filters and registration data, respecting each product’s sales funnel and nurturing workflow; * Updating and maintaining automated communication workflows, ensuring appropriate logic, cadence, and content; * Monitoring engagement metrics (open rate, click-through rate, response rate, conversion rate) and generating reports with improvement suggestions; * Ensuring message standardization, tracking links (UTMs), and template responsiveness; * Collaborating with the commercial team to align campaigns, workflows, and targeted conversion actions; * Participating in the development of promotional, multichannel campaigns and A/B tests; Maintaining a clean, well-organized, and accurately segmented database to optimize communication performance. * **About the work environment — important to know:** * Our open-minded culture fosters a **flat organizational structure**, enabling decisions to be made based on facts and data, always placing customer interests first. * With an entrepreneurial mindset, **each of us is the protagonist of our own story**, so don’t expect a company that makes decisions for you. * Although everyone has autonomy to steer their own path, **our daily routine** is intense — because we dream big and love what we do. **Requirements** **// What We’re Looking For** **Prerequisites for Application:** * Completed undergraduate degree in Marketing, Advertising, Communications, Engineering, Data Science, Business Administration, Information Systems, or related fields. * Practical experience with CRM platforms, especially ActiveCampaign or similar tools. * Organizational skills, attention to detail, and strong written communication. * Autonomy and accountability in executing recurring tasks and time-bound campaigns. * Analytical ability to interpret CRM and campaign metrics (open rate, CTR, conversion, churn, etc.) and generate insights for optimization. **Desirable but not mandatory:** * Prior experience in education, technology, or financial services companies. * Experience with sales funnels and lead journeys in B2C or education businesses. * Familiarity with mass messaging or automation tools (RD Station, Mailchimp, etc.). * Basic knowledge of UX writing, copywriting, or direct marketing. **Differentiators:** * Knowledge of WhatsApp and email strategies focused on conversion; * Experience with A/B testing and experimentation routines in CRM; Basic-to-intermediate English (reading and listening). * **Benefits** Meal/food allowance via Ifood flexible card * Health and dental insurance * Wellhub * SESC * New Value * One postgraduate program from Faculdade XP, fully sponsored by us! * And much more