Job Summary: Responsible for the value proposition and pricing strategy of the SMB Mobile product family, ensuring competitiveness, differentiation, and portfolio profitability. Key Highlights: 1. Define the value proposition and pricing for the SMB Mobile product family 2. Lead market research and competitive benchmarking 3. Collaborate with Product, Technology, Growth, CRM, and Channel teams Vice Presidency: B2B Work Location: Eco Berrini/SP Responsible for the value proposition and pricing strategy of the SMB Mobile product family, ensuring competitiveness, differentiation, and portfolio profitability by integrating market intelligence, customer needs, and commercial strategy. **Responsibilities and Duties** * Define the value proposition for the SMB Mobile product family; * Lead market research, trend analysis, and competitive benchmarking; * Develop pricing strategies aligned with growth and profitability objectives; * Build business cases for portfolio evolution; * Support the development of new products and commercial offers; * Define the competitive positioning of offerings; * Collaborate with Product, Technology, Growth, CRM, and Channel teams; * Conduct TAM, SAM, SOM, and market opportunity analyses; * Ensure alignment among value proposition, pricing, and commercial strategy. **Requirements and Qualifications** * Completed undergraduate degree; * MBA preferred; * Experience in Strategic Marketing, Product Management, Pricing, Strategic Consulting, or Commercial Planning; * Strong analytical capability; * Experience building business cases; * Strategic market vision; * Excellent cross-functional influence and coordination skills; * Profile oriented toward innovation and data-driven decision-making. **Additional Information** Here’s what we offer you: At Vivo, we spare no effort in supporting and valuing our employees. These are not only excellent benefits—but also flexible ones. • Choose the ideal benefit for you and your dependents through a digital platform offering multiple categories including Gym, Meal Voucher (VR), Food Voucher (VA), Pharmacy Assistance, Medical Assistance, Dental Assistance, and Life Insurance; • Corporate mobile phone. Yes—a brand-new smartphone for you! • Unlimited voice and data plan! Yes—unlimited! With Brazil’s best mobile network, even faster with Vivo’s 5G! • An exclusive Vivo offer with special discounts on fixed-line, broadband, TV, and apps; • Eligibility for annual Bonus or PPR (Profit Participation Program); • Plan your future through our Private Pension Plan; • Have children? You’ll receive a subsidy to help cover school, daycare, or babysitter expenses; • Work in an environment that respects your personality, your dress style, your way of being—and where you can be authentic. \#VemdeVocê • Work remotely up to two days per week. \#Mobility • Enjoy flexible working hours; • Take a day off (Day Off) to celebrate your birthday; • Participate in one of the largest corporate volunteer programs to transform the world; • Access our Educational Development Program, featuring partnerships with educational institutions offering discounts, certifications, and online courses; • Accelerate your career through our Internal Recruitment Program—across Brazil or internationally—as we operate in over 17 countries! \#VivoMinhaCarreira • Benefit from a range of initiatives designed to improve your physical, emotional, and social well-being! Here, we have \#VivoBemEstar, which encourages our team to adopt healthy habits and enjoy a higher quality of life! Available to our employees are consultations with nutritionists, psychologists, social workers, telemedicine, and much more! • All our job openings are open to people with disabilities and/or rehabilitated individuals. We embrace a culture that values diversity, differences, and individual potential! \#VivoDiversidade \#VemPraVivo Important: The only way to participate in Vivo’s selection processes is through the company’s pages on the Gupy platform at https://vivo.gupy.io—no participation or hiring fees apply. We are part of Telefônica Group, Brazil’s telecommunications leader. Our purpose is to **Digitalize to Connect** people, businesses, and society as a whole—building a more connected nation and transforming the lives of Brazilians. We aim to expand our customers’ autonomy, personalization, and real-time choices—putting them in control of their digital lives, securely and reliably—all backed by Vivo’s renowned quality. To make this possible, we lead a digital transformation process and are revolutionizing our company from within. We’ve implemented agile methodologies across the organization, seeking to connect with the most innovative and collaborative ways of working. We foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. At Vivo, culture is the force that transforms strategy into action. We are driven by **Purple Passion**—our unique ability to envision, execute, and overcome barriers with entrepreneurial courage, anticipate trends, and build a future we’re proud of. This energy connects diversity, innovation, and sustainability—turning purpose into impact through technology and its infinite possibilities. **To live this essence, we seek people who embody our 5 Passions**—behaviors reflecting who we are and how we make a difference: * **"The customer’s time is now"**: Act immediately on what truly matters to the customer. * **"People are our best technology"**: Adopt a constructive attitude, collaborate, and trust in human connections. * **"Curiosity works well"**: Act courageously, test new ideas, and learn from every discovery. * **"It can be simpler"**: Get straight to the point, solve with those who matter, and simplify the path. * **"Results are mine"**: Take ownership of your actions and outcomes—recognizing that omissions also generate impact. We believe that **diversity**—in people, experiences, cultures, behaviors, skills, and attitudes—is a differentiator that reflects the society in which we live. We maintain a robust internal program anchored in five pillars: Gender, LGBTI\+, Race, Persons with Disabilities (PcD), and 50\+—to ensure a more inclusive culture and a more diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe the path to delivering the best experience to our customers begins with delivering a great experience to our employees. **\#VemPraVivo**
João Silva
Indeed · HR
João Silva
Indeed · HR
