Description
Job Summary:
A media and performance professional with experience in people management, responsible for strategy development, performance monitoring, and client and partner relationship management.
Key Highlights:
1. Leadership and team management in media and performance
2. Development of business-aligned performance strategies
3. Pursuit of innovation and new technologies to generate results
Description:
* Solid experience in Media and Performance;
* Proficiency in Google Ads;
* Analytics tools (e.g., Google Analytics);
* Experience in people management.
* Recommendations of performance strategies aligned with client business objectives
* Operational guidance
* Performance monitoring
* Reporting and insights
* Management of social media campaigns
* Management of direct reports
* Management of media planning and execution tasks
* Client interface for strategy presentations and discussions on results and optimizations
* Relationship management with media and innovation partners
* Identification of new partner and technology opportunities focused on generating results
* Interface with the data team
* KPI monitoring
* Audience and communication matrix
* Performance analysis and recommendations
Key challenges of the area and role:
* Managing branding and performance campaigns
* Generating insights capable of driving measurable performance improvements
* Consistent test & learn routine
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