Sales Development Analyst – Lifting Automation

Description

Sales Development Analyst – Lifting Automation Position: Sales Development Analyst – Lifting Automation Location: Jundiaí Department: Lifting Automation Division Type: Employee \- Permanent**About Piab Brazil and the Lifting Automation Division** The Piab Group is a global leader in industrial automation solutions, focusing on productivity, safety, and innovation. Within the **Lifting Automation** division, we provide intelligent lifting and handling solutions that enhance efficiency and reduce ergonomic risks across various industrial sectors. We are seeking a **Sales Development Analyst** to strengthen our presence in the Brazilian market, directly supporting the Sales and Marketing teams in sustainably growing our customer base. **Job Mission** **Drive the sales funnel**, ensuring a consistent flow of qualified opportunities for the sales team through proactive prospecting, lead nurturing, structured CRM usage, and close engagement with potential customers. **Key Responsibilities** **Prospecting and Opportunity Generation** **•** Identify and prospect new customers and target segments within the automation and broader industrial markets (outbound and inbound). **•** Initiate initial contact with leads (phone, e\-mail, LinkedIn, other digital channels), introducing Piab and the Lifting Automation division. **•** Qualify leads according to defined criteria (profile, needs, budget, timeline, authority, etc.). **•** Create sales opportunities in the CRM with complete and well\-organized information. **Lead Management and Qualification / CRM** **•** Continuously update the CRM with customer data, opportunity status, interaction history, and next steps. **•** Monitor the lead and opportunity pipeline, ensuring timely and appropriate follow\-up. **•** Segment and prioritize leads based on business potential and commercial strategy. **Customer Relationship** **•** Maintain close relationships with potential customers during the early stages of the funnel, understanding their pain points, needs, and applications. **•** Schedule meetings, site visits, and presentations with the sales team. **•** Ensure a clear and organized handover of qualified leads to the responsible sales representative. **Marketing Team Support** **•** Support Marketing in **lead generation**, campaigns, prospecting lists, content, and events targeting key segments. **•** Provide ongoing feedback on the quality of leads generated by marketing activities (trade shows, webinars, digital campaigns, etc.). **•** Track basic funnel metrics (lead\-to\-opportunity conversion rate, lead source, etc.) and suggest improvements. **Sales Team Support** **•** Act as a bridge between Marketing and Sales, ensuring alignment on expectations and qualification criteria. **•** Prepare initial client information (contact details, identified needs, applications) to facilitate the sales representative’s engagement. **•** Monitor opportunities in early stages to ensure continuity of relationship until full handover. **Desired Profile and Requirements** **Education and Experience** **•** Bachelor’s degree completed or in progress in Business Administration, Marketing, Commercial Management, or related fields. **•** Prior experience in **pre\-sales, inside sales, business development, or SDR/BDR roles** (preferably B2B and/or industrial). **•** Experience with technical/industrial solutions, automation, logistics, or machinery and equipment is desirable. **Technical Knowledge** **•** Experience with **CRM** (Salesforce) — data entry, updates, reporting, and pipeline management. **•** Familiarity with prospecting and communication tools (LinkedIn, e\-mail marketing, automation platforms). **•** Proficiency in Office/Google Workspace for report and presentation creation. **•** English language proficiency is a plus (for communication with headquarters, technical documentation, and training). **What We Expect from This Professional (Results and Deliverables)** * Strong **results orientation**, with focus on targets for opportunity generation and qualification. **•** Excellent **verbal and written communication**, clarity in argumentation, and consultative demeanor. **•** Ability to **organize** and **maintain discipline** in routine follow\-ups, CRM recordkeeping, and task prioritization. **•** Analytical mindset to interpret funnel metrics and propose adjustments to prospecting strategy. **•** Collaboration and **teamwork**, interacting effectively with Marketing, Sales, and other support functions. **•** Proactivity, curiosity, and eagerness to learn about technical products and industrial applications. **What Piab Brazil Offers** * Innovative environment at a globally recognized industrial automation company. **•** Professional development opportunities, including product, solution, and sales methodology training. **•** Market\-competitive compensation package, including base salary and attractive benefits. **•** Benefits: health insurance, meal/food allowance, transportation allowance. * Culture centered on safety, ethics, collaboration, and continuous improvement. **What Our Employees Say About Us:** “At Piab, I have the chance to leave my own mark. The flat hierarchy ensures my ideas are heard and valued. \#LoveWhereIWork” **Legal Disclaimer:** Piab provides equal employment opportunities to all candidates and employees. No one shall be discriminated against in any aspect of the employment relationship due to race, religion, color, age, nationality, disability, citizenship status, marital status, veteran status, or any other reason prohibited by law.