We are a startup driven and motivated to develop students and healthcare professionals through education, using active learning methodologies and immersive interaction between users and educators. Our purpose unites our team members toward one shared goal: EDUCATE TO IMPROVE HEALTHCARE! We are undergoing exponential growth—and this directly involves the growth of our TEAM. Therefore, we are seeking a **Traffic Analyst for our Marketing team**, someone who feels attracted to and engaged with our core values: Humanization, Interactivity, Quality, Respect, Meritocracy, and Innovation. Do you identify with this? Join the Paciente360 team! **Responsibilities and Duties** * Plan, configure, monitor, and optimize campaigns across platforms such as: * Meta Ads (Instagram and Facebook) * LinkedIn Ads * Google Ads (Search, Display, YouTube) * Monitor campaign performance daily and propose adjustments and opportunities. * Create and test various audience segments, messaging, and formats. * Design A/B testing routines and continuous optimization cycles. * Manage budgets, ensuring efficient allocation of investments. * Produce reports with robust analyses, actionable insights, and practical recommendations. * Support the team with technical expertise—from planning through performance measurement. * Track industry trends, algorithm updates, and market best practices. * Contribute to integration among paid media, content, and CRM strategies. * Act as an active voice in evolving funnels and campaigns—proposing new formats, messages, and segmentation approaches. **Requirements and Qualifications** **Minimum Requirements:** * Proven experience managing paid media (B2B experience is a plus) with at least 2 years. * Proficiency in media buying platforms: Meta, Google, and LinkedIn Ads. * Ability to read and interpret key metrics (CPC, CPA, CPL, ROAS, CAC, etc.). * Solid knowledge of tracking, pixels, UTMs, and measurement best practices. * Experience creating audiences, running tests, and performing advanced optimizations. * Strong organizational skills to manage multiple projects simultaneously. * BI tool knowledge is a plus (Looker Studio, Power BI). **Profile We’re Looking For:** * Analytical, curious, and performance-oriented individual. * Collaborative and approachable—open to quick exchanges and daily teamwork. * Proactive in identifying opportunities and solving problems. * Comfortable working in a dynamic environment with short-cycle deliverables. * Holistic understanding of marketing funnels and the role of paid media within broader marketing strategies. **You’ll Stand Out With These Differentiators:** * Prior experience in projects or campaigns related to healthcare, medical education, edtechs, or B2B-focused companies. * Knowledge of content funnels and lead generation and qualification strategies. * Relevant certifications (Meta, Google, LinkedIn). * Solid expertise in nurturing/CRM (RD Station). **Additional Information** Our work model is **hybrid**, based in the Vila Olímpia neighborhood of São Paulo/SP. Working hours: 8 AM–6 PM (Monday to Friday). **At Paciente360, You’ll Find:** * Paid leave (30 days after every 12 months worked) * Annual performance-based bonus aligned with current policy for your position * Birthday day off * Health insurance * Dental insurance * GymPass (health and wellness passport) * Language school partnership (per policy) * Growth opportunities—with internal promotion prioritized **Greater Inclusion:** This position is also open to people with disabilities. **DIVERSITY:** Paciente360 values diversity, and the additional information you provide in the diversity fields is extremely important to us—so please be sure to complete them. Paciente360 is a 100% Brazilian technology company that revolutionized healthcare education by introducing humanized virtual clinical case simulations to teach concepts and guide decisions integral to physicians’ and other healthcare professionals’ daily practice. The platform ensures learning through humanized digital practices—interactive and encompassing all stages of medical or multidisciplinary care. The technology enables simulation and professional interaction with the patient journey—from diagnosis through treatment—as well as tracking of short- and long-term outcomes throughout the disease trajectory. The platform’s founders are physicians who have built careers dedicated to medical training and education. Throughout their personal journeys, they stand out for developing health professional courses grounded in active teaching methodologies. The training strategies developed by Paciente360’s founders are widely adopted across Brazil and internationally.