Senior Social Media Analyst

Description

Job Summary: A professional responsible for creating, planning, and executing editorial calendars; writing creative captions; and producing and editing video content for social media. Key Highlights: 1. Creation and execution of editorial calendars and social media content. 2. Scriptwriting, recording, and editing of videos for Reels, TikTok, and YouTube Shorts. 3. Monitoring of trends and analysis of social media KPIs. **Your day-to-day responsibilities...** * Create, plan, and execute social media editorial calendars (Instagram, LinkedIn, TikTok, YouTube Shorts, among others), ensuring engagement, consistent branding, and performance results. * Write creative, technical, or institutional captions aligned with the brand's tone of voice. * Produce video content for social media—from scriptwriting through recording and editing—with emphasis on formats such as Reels, TikTok, and YouTube Shorts. * Actively participate in the creation of audiovisual scripts, collaborating with design and content teams. * Monitor brand mentions, tags, and opportunities for interaction with customers, leads, and partners. * Track market trends, cultural movements, and social developments with analytical and strategic insight. * Collaborate closely with traffic and content teams to integrate organic and paid campaigns. * Measure results with a focus on KPIs such as reach, engagement, follower growth, and conversion rate. * Produce monthly reports with strategic insights to support decision-making. * Engage in co-marketing and influencer initiatives, proposing new approaches and activations. * Supervise creative deliverables from freelancers and designers, when required. * Participate in strategic meetings with marketing, sales, and external partner teams. **What we’re looking for in the person who will join our team...** * Degree in Advertising, Journalism, Marketing, Communications, or related fields. * Experience managing social media for B2B companies or startups. * Proficiency in social media and content management tools (Notion, Trello, Monday, mLabs, Meta Business Suite, among others). * Practical knowledge of social media metrics (reach, engagement, CTR, conversion). * Familiarity with script planning and writing, coupled with video editing skills for short-form and institutional content (Reels, TikTok, and Shorts); familiarity with tools such as CapCut, InShot, Canva Pro, or DaVinci Resolve is considered a plus. **Employment Type:** CLT. **Compensation:** R$ 4.700,00 The company offers a comprehensive benefits package, including traditional benefits, health and wellness care, professional and personal development incentives, as well as internal partnerships and programs focused on quality of life and continuous growth. **Working Hours:** Business hours (Monday to Friday). **Location:** ABC Region, São Paulo State. Minimum Education: Bachelor's Degree