Senior Media Manager

Description

Job Summary: We are seeking a Hybrid Media Manager focused on digital performance, team management, strategic planning, and campaign optimization, with a 360-degree vision to drive results. Key Highlights: 1. Lead and manage teams, promoting continuous development. 2. Develop performance- and metric-driven digital strategies. 3. Plan and manage hybrid campaigns (online and offline). We are looking for a Hybrid Media Manager to focus on digital performance, team management, strategic planning, and campaign optimization. Additionally, knowledge of offline media (TV, OOH, Radio) is valued as a differentiating factor, bringing a 360-degree perspective to the team’s projects and client challenges. The challenge lies in transforming data into efficient strategies that boost performance, maximize client results, and deliver high-impact, high-visibility campaigns. We combine analytics, digital/offline operations, and strategic vision to connect brands with the right audience—always with a results-oriented mindset. Responsibilities and Duties: \- Lead and manage the team, monitoring tasks, performance, and fostering continuous team development; \- Develop and execute performance-driven digital strategies, focusing on metrics such as CPL, CPA, ROI, and ROAS; \- Create data-driven media recommendations to ensure efficiency and result maximization; \- Manage, monitor, and optimize campaigns across platforms including Meta, Google Ads, LinkedIn, TikTok, and others; \- Monitor KPIs and generate strategic insights for real-time adjustments; \- Collaborate with internal departments and external partners to ensure alignment and process efficiency; \- Plan and manage hybrid campaigns (online and offline), integrating various media channels; \- Develop and present strategic plans and performance reports to clients, with clarity and impact focus; \- Identify market opportunities and media trends, anticipating relevant innovations for the business. Requirements Proficiency in digital operations and performance; Knowledge of offline media; Familiarity with media research software: TGI, Monitor, AdInsights; Strong knowledge of offline media (TV, OOH, Radio) as a strategic differentiator; Experience with digital platforms: Meta, Google Ads, LinkedIn, TikTok, DV360, and other platforms; Knowledge of AdMedia or VBS Mídia; Analytical, organized, and results-oriented profile; Excellent organizational, prioritization, and execution skills. Additional Information 4 days onsite \- Vila Olímpia. 1 day remote.