Senior Marketing Analyst

Description

Job Summary: The Senior Marketing Analyst will plan, execute, monitor, measure, and optimize marketing initiatives, aligning brand and digital strategies with business objectives. Key Highlights: 1. Plan and execute marketing initiatives autonomously 2. Manage CRM, marketing automation, and customer relationship workflows 3. Collaborate with Sales, HR, and other Group departments We are seeking a Senior Marketing Analyst to join our team at Grupo Invicta. **Position Objective** To autonomously plan, execute, monitor, measure, and optimize marketing initiatives, aligning brand, communication, digital marketing, and commercial opportunity generation strategies with Grupo Invicta’s business objectives. **Main Responsibilities** * Plan the annual marketing calendar * Execute institutional and commercial campaigns * Manage relationships with suppliers, agencies, and strategic partners * Identify industry trade fairs and events * Plan, monitor, and optimize digital media strategies * Manage CRM, marketing automation, and customer relationship workflows * Create executive presentations * Consolidate and present marketing results and KPIs to management * Support corporate events * Ensure consistent application of brand visual identity across various channels and materials * Partner with the Sales department to generate and qualify opportunities and develop support materials for commercial strategies * Create and edit graphic, digital, and audiovisual materials * Collaborate with Sales, Human Resources, and other Group departments * Support internal communications and employer branding initiatives **Requirements** * Bachelor’s degree in Marketing, Advertising and Public Relations, Communications, or related fields * Minimum of 5 years of experience in Marketing, preferably in strategic and operational roles * Experience in B2B marketing strategies and initiatives * Proficiency in CRM, marketing automation, Google Analytics, Excel, and PowerPoint **Preferred Qualifications** * Power BI or Looker Studio * Google Ads, Meta Ads * Adobe Creative Cloud * Intermediate English or Spanish proficiency **Competencies** * Strategic vision * Communication * Planning * Creativity * Analytical mindset * Results orientation * Holistic and integrated understanding of various marketing disciplines **Compensation and Benefits** Base Salary: R$ 3\.897,39 Meal Voucher: R$ 33,16 per day Food Allowance: R$ 389,74 per month Transportation Voucher (as per legislation) Amil Health Insurance with co-payment (optional enrollment) Amil Dental Insurance (optional enrollment) Life Insurance Total Pass **Work Schedule** Monday to Friday \| 9:00 AM to 6:48 PM \| 100% On-site Minimum Education Level: Bachelor’s Degree