Job Summary: The professional will plan, execute, and optimize offline media strategies for the Outback, Abbraccio, and Aussie brands, ensuring visibility and supporting business objectives. Key Highlights: 1. Plan and execute offline media strategies for major brands. 2. Negotiate with media outlets and manage offline media budgets. 3. Monitor and analyze campaign performance for continuous optimization. **Description:** Plan, execute, and optimize the offline media strategy for Outback Steakhouse, Abbraccio, and Aussie across Brazil, ensuring high brand visibility, local impact, and support for traffic, sales, and positioning objectives—while adhering to brand guidelines and the unique characteristics of the country’s largest market. **Key Responsibilities:** * Plan and execute regional offline media strategies for Outback and Abbraccio restaurants; * Develop media plans considering consumer behavior, regional potential, and business objectives. * Work with various offline media formats, including OOH (out-of-home), radio, TV, print, and local activations. * Negotiate with media outlets, suppliers, and local partners to ensure investment efficiency and qualified reach. * Manage offline media budgets, ensuring financial control and resource optimization. * Support the development of regional strategies based on challenges emerging in each market. * Integrate offline activities with the digital team to jointly build the consumer journey. * Track campaign timelines, material production, and media placement schedules. * Ensure correct application of Outback’s brand positioning and identity across all offline activities. * Monitor and analyze offline campaign performance, consolidating learnings and insights for continuous optimization. * Collaborate closely with internal teams (branding, trade, operations, agencies) and external partners. * Support special initiatives, store openings, local activations, and seasonal campaigns in the region. * **Minimum Requirements** The ideal candidate must have the following experience and qualifications: * Degree in Business Administration, Marketing, Advertising and Public Relations, or related fields. * Minimum 3 years’ experience in offline media. * Solid knowledge of offline media planning, execution, and negotiation. * Experience with regional campaigns, retail, or food service is a plus. **Skills:** * Analytical profile, ability to analyze data, identify opportunities, and generate actionable insights. * Flexibility to operate in dynamic environments with tight deadlines. * Analytical capability to evaluate results and ROI of offline media. * Strong negotiation and supplier management skills. * Effective communication and strong relationship-building skills with local partners in each market. * Results-oriented mindset, with critical understanding of metrics, KPIs, and business objectives. * Organizational and planning skills to manage multiple campaigns, deadlines, and deliverables. * Hands-on profile, with autonomy in executing, analyzing, and optimizing media strategies. * Ability to clearly and objectively explain results, learnings, and recommendations. * Proactivity and sense of responsibility in tracking outcomes and driving continuous improvement. **What benefits do we offer?** Life Insurance Health and Dental Insurance Meal and/or Food Allowance Employee discount program across our brands Parking or transportation allowance for your mobility! Totalpass Apoio Pass offering psychological support, financial counseling, social work assistance, and legal advice Short Friday once per month, with early departure at 2 PM to enjoy Fridays Birthday OFF to celebrate your special day! Dress code: Be yourself :) Minimum Education Level: Bachelor’s Degree
João Silva
Indeed · HR
João Silva
Indeed · HR
