Job Summary: The Media Coordinator is responsible for planning, executing, and optimizing a brand’s communication strategy by integrating online and offline channels for maximum efficiency. Key Highlights: 1. Strategic integration of online and offline media for efficient results. 2. Manages the purchase of advertising space on TV, radio, print media, and Out of Home. 3. Supervises paid traffic on Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads. **Online and Offline Media Coordinator:** The Complete Profile The Media Coordinator is the professional responsible for planning, executing, and optimizing a brand’s communication strategy by integrating online and offline channels to ensure maximum efficiency and results. Offline Functions In the traditional media universe, manages the purchase of advertising space on TV (broadcast and cable), radio, print media, Out of Home (billboards, bus doors, airports), and cinema. Negotiates with media buying agencies such as Globo Ads and broadcasters; masters concepts including GRP, reach, and frequency; and utilizes specialized planning software such as VBS (Video Board System) to calculate geographic distribution and campaign impact. Online Functions In the digital space, operates and supervises paid traffic across major platforms: Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok Ads, Kwai Ads, LinkedIn Ads, and marketplaces. Masters audience segmentation strategies, real-time optimization (CPC, CPA, ROAS), and data analytics tools. Essential Integration **The key differentiator is bridging these two worlds:** using offline data to build digital audiences (onboarding), ensuring message consistency between an outdoor billboard and a feed advertisement, and understanding multichannel attribution models. Indispensable Technical Skills Beyond strategic and business acumen, the coordinator must practically master: **Digital platforms:** Meta, Google, TikTok, Kwai. **Traditional media:** Globo Ads and broadcasters. **Specialized software:** Proficiency in VBS for offline media planning. In summary, this is the professional who balances negotiation, data analysis, and platform operations to deliver integrated and efficient campaigns.