Media and Performance Specialist (E-commerce)

Description

Job Summary: Approach is seeking a Media Performance Specialist to plan, execute, and optimize digital media strategies focused on performance and e-commerce, managing budgets and delivering results. Key Highlights: 1. Planning and execution of digital media strategies focused on performance 2. Optimization of results-driven campaigns on Google Ads and Meta Ads 3. Focus on amplifying stories, experiences, and causes worth supporting Approach continues to grow, and we are therefore looking for a Media Performance Specialist to join our team in São Paulo! **Responsibilities and Duties** * Plan and execute digital media strategies focused on performance (Google Ads, Meta Ads, TikTok, Affiliates) * Ensure deadlines, quality, and continuous learning * Monitor performance metrics (ROAS, CPA, CTR, etc.) and propose data-driven optimizations * Manage media budgets, ensuring efficient investment allocation * Conduct A/B tests and explore new media opportunities and automation * Prepare performance reports and present results to clients or executive leadership * Integrate paid media strategies with other business areas **Requirements and Qualifications** * Experience in paid media with focus on performance and\-commerce * Proficiency in Google Ads, Meta Ads, Google Analytics, Affiliates * Experience in budget planning and optimization of results-driven campaigns * Analytical skills and knowledge of funnel and performance metrics * Familiarity with automation tools, Data Studio/Looker, and e\-commerce platforms **Additional Information** We are Approach Network, a holding company comprising seven brands: **Approach Comunicação**, specializing in PR, Reputation, and Digital Communication; **JOR \- Jornadas Seekers**, focused on Advertising; **Content Influência**, dedicated to influencer marketing; **Tools Audiovisual**, responsible for video and audio deliverables, such as podcasts; **Approach Data**, oriented toward intelligence, BI, and metrics; **Approach Direta – Internal Communication and Employer Experience**, engaging with the market by delivering strategic internal corporate relationships; and **Juntos**, our Approach imprint for ESG. The unifying thread of the *holding* is **amplifying stories worth telling**, experiences worth living, and causes worth supporting—through *tailor\-made* solutions that generate impact for businesses, consumers, and society. Creating ***approaches*** that bring companies closer to people and connect with the needs of modern times. Today, we rank among the **top 10 agencies in the country**, and we are **more than 200 approachianes**, operating cross-functionally. We combine communication expertise and capabilities to ensure the best strategies and deliverables for our clients. **We believe in ethics, transparency, and equity among people**, and strive to help our employees and clients embody these values. We believe that the more diverse we are, the more **\#JUNTOS** we become. If you identify with us and are also passionate about stories, **this is your place**!