CRM Analyst PL

Description

**About Bradesco** Bradesco is one of Brazil's largest financial groups, with a history marked by pioneering spirit and innovation. Through our broadly diversified portfolio of financial products, banking services, and insurance offerings, we contribute to fulfilling people's aspirations and fostering the sustainable growth of businesses and society. Join our financial ecosystem and impact the experience of millions of people! At Bradesco, we value diversity in all its forms. Therefore, our job openings are open to all individuals, regardless of gender, race, sexual orientation, disability, age, or any other characteristic. Learn more at https://banco.bradesco/html/classic/sobre/index.shtm **Responsibilities and Duties** What is our CRM team? Our central objective is to consolidate and lead customer relationship management across the Bradesco Organization, focusing on proactive customer engagement through commercial actions for product offerings and relationship-building aimed at loyalty and engagement—ensuring, corporately, a customer-centric approach. Work model: Hybrid \- 2 days onsite Unit: Osasco \- SP **What will your day-to-day look like?** As a CRM Analyst PL, you will work within the Publisher Management team, with the following key responsibilities: * Integrate into a multidisciplinary CRM squad, collaborating closely to understand business challenges and enable commercial initiatives. * Refine business requirements through data analysis, translating needs into actionable, segmented audiences. * Develop and automate audience segmentation using analytical platforms such as Teradata, Databricks, and Data Cloud. * Plan and orchestrate multichannel communication journeys aligned with CRM strategies. * Build, publish, and automate campaigns using Salesforce Marketing Cloud and Marketing Cloud Personalization. * Collaborate with campaign and measurement teams to optimize implementation, performance, and efficiency of initiatives. * Propose and implement continuous improvements by exploring new functionalities within the Salesforce ecosystem. **Requirements and Qualifications** What do you need to have or know? * Completed undergraduate degree in Administration, Engineering, Economics, Physics, Mathematics, Statistics, Computer Science, or related fields. * Prior experience with CRM and understanding of customer relationship strategies. * Knowledge of Salesforce Marketing Cloud or other CRM/marketing automation platforms. * Proficiency in SQL for data manipulation, extraction, and analysis. It’s a plus if you have: * Experience with Marketing Cloud Personalization (Interaction Studio). **What We Offer** At Bradesco, we value health and well-being, offering an extensive portfolio of benefits to all our employees: * Profit Sharing (PLR) or Bonus: Subject to position eligibility\* * Health Insurance * Dental Insurance * Life Insurance * Food Allowance * Meal Voucher * 13th Food Basket * Total Pass * Transportation Voucher (optional enrollment) * Discounts on products and services from partner companies * Private Pension Plan (optional enrollment, with financial contribution from Bradesco Organization) * Viva Bem Bradesco: health, well-being, and quality-of-life program * Unibrad: Bradesco Corporate University * Fee Waivers: special conditions on various products and services * Daycare or Nanny Assistance * Extended Paternity Leave of 20 days * Maternity Leave of 180 days, including assisted support throughout pregnancy and postpartum