SENIOR MARKETING ANALYST

Description

Job Summary: A travel agency is seeking a Senior Marketing Analyst to handle strategic brand positioning and communication, social media management, campaign execution, and leading the application of AI in marketing. Key Highlights: 1. Lead the application of Artificial Intelligence in marketing 2. Strategic management of communication and brand identity 3. Development of integrated campaigns and email marketing The travel agency seeks a Senior Marketing Analyst based in Cotia. **Responsibilities:** Responsible for strategic brand positioning and communication across multiple channels (Instagram, LinkedIn, YouTube, WhatsApp, and email), ensuring consistency in visual identity, tone of voice, and narrative. Manage social media accounts, draft copy, plan editorial calendars and promotional materials, and coordinate requests with designers. Develop and implement integrated campaigns, email marketing, and lead database management. Manage customer communities via WhatsApp and Zoom, and support planning and execution of events—including visual identity, vendors, and promotional items. Lead the Marketing Artificial Intelligence function: implement AI tools, create prompts, automate content creation, conduct testing on platforms (CapCut AI, Runway, Adobe Firefly, ChatGPT), and facilitate internal team training on AI. Previous experience as a Digital Marketing Specialist, Marketing Coordinator, Communications Analyst, or Marketing Manager may indicate alignment with some responsibilities of this role. Bachelor’s degree required. Relevant experience required. **Compensation and Benefits:** * Salary: Salary range will be disclosed during the interview. * Benefits will be disclosed during the interview stage. **Additional Information:** * Contract type: PJ (Individual Entrepreneur) — On-site. * Duration: Full-time. * Working hours: To be determined.