Market Intelligence Analyst

Description

Job Summary: The Market Intelligence Analyst – Sales Operations will transform commercial and market data into analyses and recommendations to support management and sales decisions. Key Highlights: 1. Transform commercial data into strategic sales insights. 2. Develop reports and dashboards using Business Intelligence and AI. 3. Conduct comprehensive sales and market analysis to identify opportunities. A company specialized in B2B supply of toys, costumes, and accessories to retailers across Brazil. Its portfolio includes recurring products and seasonal lines—especially for Children's Day and Halloween—requiring analysis of sales performance, product mix, regional coverage, and customer and channel needs. The Market Intelligence Analyst – Sales Operations will transform commercial and market data into analyses and recommendations to support management and sales decisions. Your role will involve analyzing products, customers, representatives, regions, and time periods—considering revenue, inventory turnover, margin, average transaction value, purchase frequency, product mix, portfolio coverage, and seasonality. Based on this information, you must identify trends, deviations, risks, and opportunities; investigate root causes; and propose commercial actions. You will also develop reports, KPIs, dashboards, and automations using Business Intelligence and artificial intelligence. This position requires interpreting data beyond the numbers, understanding operations, and communicating conclusions clearly—collaborating with commercial management, representatives, and other departments to build actionable recommendations. **Requirements and Qualifications** * Bachelor’s degree completed or in progress in Administration, Economics, Statistics, Engineering, Marketing, Commercial Management, or related fields; * Experience in commercial data analysis, market intelligence, commercial planning, or Sales Operations; * Knowledge of B2B sales processes and KPIs; * Advanced Excel skills, including database handling, pivot tables, analytical formulas, and cross-referencing information; * Experience with Business Intelligence tools, preferably Power BI; * Ability to develop dashboards and managerial reports; * Knowledge of data processing, consolidation, and validation; * Familiarity with CRM, ERP, or commercial management systems; * Knowledge of AI applications in analysis, automation, and insight generation; * Ability to analyze sales by product, category, customer, representative, region, channel, and period; * Understanding of revenue, margin, inventory turnover, stock coverage, average transaction value, purchase frequency, active account rate, product mix, and target achievement; * Ability to identify seasonality, trends, deviations, and cause-effect relationships; * Skill in formulating hypotheses, deepening analysis, and transforming data into commercial recommendations; * Strategic business vision and understanding of commercial operations; * Clear communication and ability to present complex information objectively; * Ability to collaborate effectively with representatives, commercial management, and internal departments; * Critical thinking, questioning mindset, and solution orientation; * Proactivity, organization, attention to data quality, and commitment to deadlines. **Responsibilities** * Consolidate, process, and validate data from commercial systems, CRM, ERP, and other sources; * Ensure reliable, consistent, and up-to-date information; * Analyze sales by product, category, customer, representative, region, channel, and period; * Monitor revenue, margin, inventory turnover, average transaction value, purchase frequency, product mix, active account rate, portfolio coverage, and target achievement; * Evaluate products—identifying high-turnover items, underperforming items, growth potential items, or excessive concentration; * Identify active, inactive, declining, or expansion-potential customers; * Analyze portfolio presence and distribution across regions and customer portfolios; * Assess trends, seasonality, and shifts in customer purchasing behavior; * Investigate causes of variances, deviations, and results above or below expectations; * Map opportunities for customer reactivation, product mix expansion, repeat purchases, and regional growth; * Develop managerial reports and executive analyses to support decision-making; * Build and maintain dashboards and reports in Business Intelligence; * Automate routines for data consolidation, monitoring, and analysis; * Apply artificial intelligence to data processing, pattern identification, and hypothesis generation; * Translate analyses into recommendations regarding products, priority customers, campaigns, and commercial actions; * Support definition of targets, priorities, segmentation, and commercial action plans; * Prepare information to guide representatives on opportunities per customer, territory, and category; * Maintain contact with representatives and internal departments to contextualize results and validate hypotheses; * Present analyses, conclusions, and recommendations clearly to management and other stakeholders; * Track action outcomes, evaluate effectiveness, and propose adjustments; * Identify improvements in commercial operations processes, KPIs, reports, and tools; * Collaborate with Commercial, Commercial Development, Products, Procurement, Marketing, and other business-related departments.