Growth Specialist

Description

Job Summary: We are seeking a Growth Specialist to drive growth in Higher Education, with a focus on demand generation, lead nurturing, and re-engagement, optimizing digital strategies. Key Highlights: 1. Working within the New Business team, focused on Higher Education. 2. Defining and executing paid media and inbound marketing strategies. 3. Analyzing data to develop concrete and scalable action plans. isaac is the largest financial solutions platform built for schools. We empower institutions by guaranteeing revenue and offering families greater payment flexibility. Our goal is to simplify financial management—eliminating headaches and enabling schools to focus on their mission of **educating**, dedicating more time and resources to turning plans into reality. Over the past 4 years, we have already helped more than **2,000 schools**, guaranteed over **R$5 billion** in secured tuition payments, and increased enrollment by 9% at our partner schools. isaac’s culture encourages autonomy, hands-on work, teamwork, and data-driven innovation. There is much to build and transform in Brazilian education—and you can be part of this revolution, experiencing the societal impact of your work! **Join us?** We are looking for a **Growth Specialist** to join our **New Business** team, with the challenge of accelerating **isaac**’s growth in the Higher Education segment. This person will be a key player in defining, executing, and optimizing our demand generation, retargeting, lead nurturing, and re-engagement initiatives—directly contributing to expanding our opportunity funnel and strengthening our brand presence in the sector. They will be responsible for planning, executing, monitoring, and optimizing paid media and inbound campaigns, as well as configuring and managing workflows in HubSpot—ensuring performance and efficiency across digital strategies. They will also work on SEO, marketing automation, and results analysis—helping translate data into concrete and scalable action plans. **Day-to-day responsibilities:** * Define strategy, execute, and monitor results of paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) focused on generating qualified leads. * Allocate budget across channels and optimize campaigns for performance. * Configure, review, and monitor marketing campaigns and automations in HubSpot (forms, workflows, scoring, nurturing, segmentation). * Structure and maintain CRM setup for lead capture and distribution. * Analyze campaign performance, generate reports, and propose continuous improvement plans based on data. * Collaborate closely with Content and Inside Sales teams to ensure message consistency and synergy across initiatives. * Support the definition and execution of retargeting and lead re-engagement strategies. * Monitor conversion metrics throughout the funnel (CPL, CAC, ROI, conversion). **Requirements to apply:** * Bachelor’s degree in Administration, Engineering, Economics, or related fields. * Proven experience with performance-focused paid media. * Experience with HubSpot. * Strong analytical ability to transform data and insights into practical decisions and actions. * Experience defining KPIs, tracking results, and implementing continuous improvement processes. * Ability to prioritize multiple concurrent workstreams. **REQ-20260324-005** **Benefits:** + Meal allowance and/or food voucher + Health and dental insurance + Transportation allowance + Extended maternity and paternity leave + Childcare allowance + Wellness support: partnerships with Wellhub and Zenklub + Education incentives + Discount on airline tickets + Pet health insurance partnership + Access to Arco educational materials for employees’ children + Partnerships for MBA and postgraduate programs **#MoreDiversity** We believe that in a diverse and inclusive environment, our **people will be happier, more engaged**, and have **greater potential to achieve their full capabilities**. Therefore, we respect and value equal rights, recognize individual uniqueness, and believe that **all** people can contribute to our purpose.