Marketing Coordinator

Description

Job Summary: Professional responsible for planning and executing marketing and branding strategies for the Trussardi brand, reinforcing its leadership and recognition in the luxury market. Key Highlights: 1. Execution of Marketing and Branding Strategies 2. Focus on strengthening Trussardi’s leadership and brand recognition 3. Ensuring visual and sensory consistency across all campaigns **Accelerate your professional journey with Karsten!** We are a people-driven company that has been revolutionizing the home textiles, bath, table, and decorative fabrics market for **143 years**. Our essence lies in **valuing every stage of the process**, with care and excellence. It all begins at **Spinning**, where we transform cotton into high-quality yarns. Next comes **Preparation and Weaving**, where our fabrics are born. During **Finishing**, we impart unique color, texture, and comfort to our products. Then, **Manufacturing** adds the finishing touches that make all the difference. Finally, **Distribution** ensures our products reach homes across Brazil swiftly and with care. Here, every detail matters—and you can be part of this story! **Responsibilities and Duties** * Execution of Marketing and Branding Strategies; * Planning and execution of Trussardi’s annual marketing and communications plan; * Development of communication and branding strategy to strengthen the brand’s leadership and expand market share and annual brand recognition; * Translating and executing the marketing and branding strategy defined by management, ensuring adherence to the luxury brand positioning across all customer touchpoints (online and offline); * Trade: Incentive campaigns and point-of-sale activations focused on increasing sales (sell-in and sell-out); * Ensuring visual, narrative, and sensory consistency across all campaigns, activations, and communications; * Delivering high levels of detail and quality in all outputs, respecting the codes and attributes of the premium segment; * Developing and executing strategies for the brand’s showroom and convention; * Ensuring consistent brand positioning across all touchpoints. **Requirements and Qualifications** * Completed Bachelor’s degree in Marketing, Advertising and Public Relations, or related fields; * Marketing or luxury-market courses (preferred); * Full Microsoft Office suite proficiency; * AI tools; * Digital media (Google Ads, Meta Ads); * Content marketing; * Data and metrics analysis; * Marketing planning and strategy; * People management. **Additional Information** * Education Assistance: Your growth never stops! We cover 50% of your educational expenses; * Pharmacy Benefit Plan: We’re there for you and your family, always; * Discount Partners: Maximize your benefits; * Unimed Health Plan: Caring is in our essence—you and your family are our priority; * Dental Plan: Keep your smile shining; * PLR — Profit and Results Sharing: We reward those who drive success with us; * Life Insurance: Support when it matters most; * Transportation Allowance: Making your commute even more convenient; * Meal Voucher: Enjoy weekends with your family to the fullest; * Anniversary Celebrations: Your story makes all the difference—and so do those who lived it alongside you. **And much more!** Welcome to Karsten—a company built by people, whose essence is attention to every detail. We are one of Brazil’s longest-standing companies, with over 143 years of history, and we value a team committed to giving their best in everything they do—prioritizing well-being and collective results. For the 8th consecutive year, we’ve been recognized as one of the Best Companies to Work for in Santa Catarina by Great Place to Work. A benchmark in superior quality, beauty, comfort, and innovation, we are pioneers in home textiles, bath, table, and decorative fabrics. Headquartered in Blumenau, Santa Catarina, with facilities in Gaspar and Ibirama, plus 10 company-owned stores nationwide, employing approximately 2\.300 people. Our brands are Karsten, Karsten Decor, and Trussardi. Are you ready to embark on this journey with us?