Executive Manager, Digital Acquisition

Description

Job Summary: BMG Bank seeks an executive leader to design, lead, and scale the digital sales strategy, focusing on sustainable growth and value generation. Key Highlights: 1. Lead the digital sales strategy with a focus on growth and value. 2. Play a cross-functional and leading role in the digital growth agenda. 3. A culture that values people and empowers ownership. For over 90 years, BMG Bank has focused on democratizing access to financial solutions, always placing the customer at the center of everything we do. We are a benchmark in payroll-deductible loans and operate nationwide through branches, franchises, banking correspondents, and a comprehensive app that connects millions of people to simple, accessible, and innovative financial services. Sustainable growth and results that deliver value to our customers, shareholders, employees, and society at large is a top priority for us. Our results reflect this commitment. Guided by principles, we have built an organizational culture that values people, empowers ownership, and transforms social impact into legacy. We work with teams that prioritize autonomy, commitment, and excellence. We continuously invest in knowledge and innovation to transform the journeys of both employees and customers. This people-first approach led us to be recognized in 2025 as one of the top 3 best financial institutions to work for in Brazil, ranking 3rd in the Great Place To Work ranking—a proud achievement reinforcing our commitment to living the BMG Way every day. These pillars drive continuous transformation, enabling daily reviews of processes, the customer journey, decision-making, and how teams connect to generate value. At BMG, we are driven to do things differently and better—with integrity, simplicity, and our unique way of being: the BMG Way. **Responsibilities and Assignments** We seek an executive leader responsible for designing, leading, and scaling the bank’s entire digital sales strategy, with a focus on sustainable growth, CAC efficiency, conversion rate improvement, scalability, and business value generation. This role operates cross-functionally, exerting strong influence across Business, Products, Technology, Data, Operations, CRM, and Marketing—acting as a key decision-maker in strategic matters and driving the institution’s digital growth agenda. **Key Strategic Responsibilities:** Strategy & Results. Define and lead the bank’s digital acquisition and digital sales strategy. Own the digital P&L, with clear visibility into revenue, CAC, ROI, LTV, and efficiency. Build and evolve growth models (growth loops) and scaling levers. Define goals, OKRs, and performance metrics for short-, medium-, and long-term horizons. **Growth & Performance:** Lead growth marketing, conversion, funnel optimization, onboarding, and activation initiatives. Drive continuous experimentation (test & learn, A/B tests, MVPs). Prioritize the growth backlog based on impact, effort, and data. Deeply analyze customer behavior and journey analytics. **Data & Analytics:** Make 100% data-driven decisions, with mastery of digital metrics. Translate complex data into clear, actionable executive insights. Collaborate closely with Data, BI, and Analytics teams. Cross-functional engagement. Strong alignment with: Business & Products (value propositions and monetization), Technology (prioritization, architecture, scalability), Operations (capacity, efficiency, experience); influence decisions without relying on direct hierarchy. **Executive Communication:** Deliver executive presentations to the Executive Board, Committees, and Board of Directors. Advocate strategies, investments, and priorities with clear narratives and robust data. **Leadership & People:** Lead high-performing, multidisciplinary teams. Develop leaders, build successors, and foster a culture of ownership. Serve as a technical and behavioral role model for the team. **Requirements and Qualifications** **Essential Competencies (Hard Skills)** * Growth Strategy & Digital Sales: Mastery of end-to-end digital funnels. Practical experience in acquisition, conversion, activation, and retention. * Ability to scale results without sacrificing efficiency. * Data-driven leadership; deep understanding of metrics: CAC, LTV, churn, cohort, conversion, ROI. Ability to question data—not just consume it. Use data as the foundation for strategic decisions. * Product mindset: View acquisition as part of the product—not only marketing. Experience with squads, backlogs, discovery, and continuous delivery. * Performance management: Clear goal setting, regular review rituals, and accountability. Strong execution discipline. * Completed undergraduate degree. **Behavioral Competencies (Soft Skills)** * Strategic vision and systems thinking; ability to connect growth, product, technology, operations, and customer experience. * Influence and articulation; ability to influence senior leaders; navigate well within complex, matrixed environments. * Extreme ownership; owner mindset; full responsibility for outcomes—not just for one’s area. * Decision-making in ambiguous environments; ability to decide with incomplete information; comfort with calculated risk. * Executive communication: Clarity, conciseness, and synthesis power. Ability to translate strategy into compelling narrative. * Inspirational leadership: Develop people. Build strong, diverse, results-oriented teams. **Additional Information** **Benefits, Health and Well-being** * Health insurance with no monthly fee and Telemedicine; * Dental plan; * Meal and food allowance; * Life insurance; * Private pension plan; * Competitive annual variable compensation (bonus); * PPR – Profit Sharing Program; * Único Skill (free education benefit); * Bike storage and changing rooms; * Childcare allowance; * Internet allowance; * Quality-of-life programs; * On-site clinic; * Pregnancy program; * Extended maternity and paternity leave; * Psicologia Viva – Free online therapy sessions; * PAP – Financial, legal, and psychological advisory program; * Gympass – Discounts at gyms; * Fresh fruit daily; * Birthday Day Off; * Flexible dress code; * Hybrid work model. So? Are you ready to wear the jersey and shine on the field with a bank present in the lives of millions of Brazilians—and recognized as one of the best places to work? **\#LetsGoUp** **JOIN BMG BANK!** We’re always looking for people who align with our culture and are ready to contribute to BMG Bank’s success. With 94 years of history, we’re passionate about delivering the best for our customers—who sit at the heart of everything we do! At BMG, we lead the payroll-deductible loan market, offering affordable credit to millions of Brazilians. With the largest network of banking correspondents in the country, we boost local economic growth and bring opportunities to every corner of Brazil. **Education and Development: Our Passion for People’s Careers** We believe our employees’ development is essential to our success. That’s why we offer an **educational platform**, providing access to undergraduate and graduate degrees, language courses, open courses, and mentoring. At BMG Bank, continuous learning is part of our culture! **Diversity and Inclusion**: We believe diversity strengthens us. We foster an inclusive workplace where you can be yourself and bring your best self. We value differences and believe they are fundamental to our success. #### **It’s for our customers that we wear the jersey and dedicate ourselves to executing every play with excellence!**