PR Analyst - E-commerce

Description

Job Summary: We are seeking a PR professional focused on E-commerce to strengthen brands digitally, increase visibility, and drive growth through integrated communication. Key Highlights: 1. Strategically operate within a corporate group 2. Build and maintain relationships with stakeholders 3. Support branding and brand positioning strategies We seek a PR professional focused on E\-commerce who will operate strategically across a corporate group, responsible for strengthening brand positioning in the digital environment, increasing visibility, building stakeholder relationships, and driving growth through integrated communication initiatives. We are looking for someone with a growth mindset, excellent interpersonal skills, flexibility, and a results-oriented mindset. **Responsibilities:** · Develop and execute PR strategies tailored to the digital and e\-commerce environment. · Build and maintain relationships with media, influencers, creators, and strategic partners. · Identify opportunities for earned media and brand content. · Support product collection launches, campaigns, and promotional activities for e\-commerce. · Manage press kit distribution and influencer relationship management. · Monitor brand mentions, digital reputation, and PR campaign performance. · Support branding, awareness, and positioning strategies for group brands. · Collaborate closely with Marketing, Social Media, Performance, and Sales teams. · Track market trends, digital consumer behavior, and growth opportunities. · Prepare performance reports and KPIs (clippings, reach, engagement, campaign ROI). **Requirements:** · Degree in Communications, Public Relations, Marketing, or related fields. · Prior experience in PR, preferably with fashion, retail, or e\-commerce brands. · Experience working with digital influencers and media relations. · Knowledge of digital strategies and performance metrics. · Experience managing stakeholder relationships. · Proficiency in media and social media monitoring tools is a plus. · Intermediate or advanced proficiency in Office Suite / Google Workspace. · Experience in fashion, lifestyle, or online retail. · Knowledge of omnichannel strategies. · Strategic vision and growth orientation. · Clear and persuasive communication skills. · Flexibility to work across multiple brands and contexts. · Organizational skills and ability to manage multiple projects simultaneously. · Adaptability to dynamic and expanding environments. Compensation: R$7\.000,00 \- R$8\.000,00 per month Work Location: On-site