Copywriter

Description

Job Summary: We are seeking a Copywriter to develop creative concepts, transform strategies into relevant copy, and collaborate as part of the WE Group team—one of Brazil’s largest communications groups. Key Highlights: 1. Develop creative concepts and ideas for campaigns 2. Collaborate with creative teams 3. Transform strategies into relevant and creative copy Do you want to work at one of the largest and most innovative 100% Brazilian communications groups? At the WE Group, we are driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content—delivering strategic and relevant solutions for major brands such as Shopee, BYD, EMS, and Eudora. We seek a Copywriter to join our team and contribute to developing creative concepts and ideas for campaigns and communication projects, transforming strategies into relevant, creative, and client-objective-aligned copy. About the role: \- Develop creative concepts and ideas for campaigns and projects; \- Create copy for various formats and channels—including social media, digital campaigns, films, and advertising materials; \- Collaborate with the Art Direction team and other agency departments; \- Participate in brainstorming sessions and creative meetings; \- Adapt concepts and copy for different formats and platforms; \- Ensure copy quality, consistency, and alignment with each project’s requirements; \- Research references, trends, and behaviors to contribute fresh ideas; \- Participate in developing creative presentations and proposals for clients. Requirements: Degree in Advertising, Communications, Journalism, or related fields; Experience as a Copywriter in an advertising agency; Excellent command of the Portuguese language; Strong ability to interpret and develop creative concepts; Creativity, broad cultural repertoire, and strategic thinking; Portfolio featuring relevant work; Ability to collaborate effectively in teams and co-develop ideas. Desirable: Experience with digital and offline campaigns; Knowledge of social media and diverse content formats; Experience working with major brands and integrated projects; Familiarity with AI tools applied to creative work will be considered a plus. Benefits: Flash card stipend; Birthday day off; Total Pass; Support for psychotherapy, nutritionist, personal trainer, and 24-hour medical services; Medication discounts; Education assistance for courses, undergraduate, graduate, and MBA programs; Discounts of up to 80% at partner universities and educational institutions; Health insurance (employee-paid)