AI Creative Designer (Growth & Performance)

Description

Job Summary: The AI Creative Designer will work in a 99Pay creative hub, developing campaigns using Generative AI to optimize the creation and performance of digital assets—blending aesthetics and technology. Key Highlights: 1. Creation and Innovation with Generative AI 2. High-Performance Design for Owned Channels 3. UX/UI Optimization and a Testing Culture Company Overview: DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app\-based services across markets including Asia\-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra\-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news \#LI\-Hybrid Team Overview: The AI Creative Designer will work in a 99Pay creative hub focused on operations/performance campaigns. With a creative mindset and strong aesthetic sense, you will develop and execute campaigns based on key visuals and guidelines—merging visual expertise with the power of emerging technologies. What sets this role apart is the integration of Generative AI into the creative workflow and the technical/aesthetic curation required for approving online media assets—ensuring DiDi Group’s performance goals and the 99Pay brand essence move forward together. Role Responsibilities: * Creation and Innovation with AI: Analyze briefs and leverage Generative AI tools to optimize image, background, and complex visual element creation—pursuing speed and scalability without compromising aesthetic quality. * High-Performance Design: Create static and motion assets for owned channels (99 and 99Pay apps, marketing emails) and in-app landing pages—aiming for continuous performance improvement. * Asset Management and Approval: Review and technically approve media assets, ensuring internal or partner materials comply with each platform’s technical specifications and meet 99Pay’s brand quality standards. * UX/UI Optimization: Evaluate product interfaces and user flows, proposing usability improvements in collaboration with the global team. * Testing Culture: Analyze asset performance and propose A/B tests—using data to evolve campaign design. * Collaboration: Partner closely with copywriters and coordinators, advocating ideas and refining materials per stakeholder feedback. Role Qualifications: * Technical Proficiency: Photoshop, Illustrator, and After Effects. * Generative AI Expertise: Practical experience creating and refining prompts for tools such as Midjourney, DALL\-E, Stable Diffusion, Google Gemini, and specialized design/creation platforms—integrating them into traditional design workflows. * Experience: Minimum of 4 years in digital design and/or digital asset creation, especially in-app. Experience may be gained at agencies, in-house teams, tech companies, or as a freelancer—with focus on digital channels and performance. * Profile: Creative, organized, agile, and able to advocate ideas. Highly interested in technology and AI-powered creation. * Portfolio: Demonstrate a strong visual repertoire (including, if possible, AI-related work). * Location: Availability for a hybrid model (3 days per week) at Av. Paulista (São Paulo \- SP). Preferred Qualifications * Experience in prompt engineering and developing AI platforms for performance asset creation. * Experience in video production using Artificial Intelligence. * Advanced English proficiency (for collaboration with the global team). * Familiarity with Figma, HTML, InDesign, and Premiere. * Fluency in delivering internal presentations and workshops on emerging creative technologies. * Degree in Design, Advertising, or related fields. EEO Statement: * We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. * We are data\-driven – We are strong believers in making informed decisions, that’s why we are data\-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. * We believe in Win\-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. * We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. * We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. * We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. **We are committed to building inclusive and diverse teams.** At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of. ***I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on*** ***https://careers.didiglobal.com/terms***