Senior Social Media Analyst (B2B)

Description

Job Summary: We are seeking a Senior Social Media Specialist with a strategic mindset, creative repertoire, and analytical capability to develop and manage digital channels and strengthen our online presence. Key Highlights: 1. Manage and develop B2B and B2C digital channels 2. Plan and create strategic social media content 3. Analyze performance and trends to optimize engagement We seek a Senior Social Media Specialist with a strategic mindset, creative repertoire, and analytical capability to develop and manage Rennova’s digital channels, contributing to strengthening our online presence and engagement with B2B and B2C audiences. **Responsibilities and Duties** * Plan, create, and publish content for social media platforms (Instagram, LinkedIn, TikTok, YouTube, and others). * Develop content themes and strategies aligned with brand positioning and business objectives. * Manage content calendars, copy, and captions, ensuring consistency in tone and brand identity. * Monitor post performance and generate reports with analysis of results and improvement insights. * Collaborate with branding, media, content, and influencer teams on integrated campaigns. * Support brand event activations and coverage, including real-time content production. * Monitor trends, competitors, and new engagement opportunities. **Requirements and Qualifications** * Degree in Communications, Advertising and Public Relations, Marketing, or related fields. * Minimum 2 years of experience managing corporate social media accounts. * Excellent writing skills, creative repertoire, and aesthetic sensitivity. * Basic knowledge of digital performance and metric interpretation. * Prior experience with beauty, aesthetics, or health brands is desirable. **Additional Information** * Health Insurance; * Dental Insurance; * Meal/Voucher Allowance (Flash); * Public Transportation Voucher; * Life Insurance; * Wellhub and TotalPass; * Birthday Day Off; * Development, health, and wellness programs. Pioneering and leading in the facial harmonization segment in Brazil, Rennova is a company that excels in product quality, team efficiency, and scientific foundation. Operating in the beauty market for over 10 years, its purpose of caring for people is consistently reaffirmed through innovation and product safety. Valuing long-term relationships and supporting the market at all times, Rennova has the ability to reinvent itself to continue growing. Present in over 23 countries, Rennova is always with you—stronger and more complete than ever.