Senior Social Media Analyst

Description

Job Summary: Responsible for developing and executing the brand's content and digital presence strategy, ensuring consistency, relevance, and performance across all social media platforms. Key Highlights: 1. Plan and monitor the brand's digital strategy across social media channels 2. Develop topics, scripts, and content aligned with the brand's positioning 3. Capture, record, and edit high-quality original content Responsible for developing and executing the brand's content and digital presence strategy, ensuring consistency, relevance, and performance across all social media platforms. Will work collaboratively with the digital marketing team, combining creativity and technical expertise in content capture and editing to strengthen the brand's positioning and engagement. **Responsibilities and Duties** * Plan, execute, and monitor the brand's digital presence strategy on social media channels (Instagram, TikTok, YouTube, LinkedIn, and other relevant platforms). * Develop topics, scripts, and content aligned with the brand's positioning and communication objectives. * Capture, record, and edit original content (videos, reels, behind-the-scenes footage, interviews, making-ofs, etc.), ensuring high quality and visual consistency. * Manage the editorial calendar, ensuring frequency and coherence across platforms. * Monitor performance metrics, generate reports, and propose data-driven improvements. * Engage with the audience, influencers, and partners to strengthen relationships with the digital community. * Collaborate closely with marketing, branding, media, and visual production teams to ensure message and identity consistency. * Monitor social media trends, emerging formats, and engagement opportunities. * Support event coverage, activations, and product launches by capturing and producing real-time content. **Requirements and Qualifications** * Bachelor’s degree in Social Communication, Advertising and Public Relations, Marketing, or related fields. * Prior experience in social media management and content creation. * Proficiency in major social media platforms and analytics tools (Meta Business Suite, TikTok Analytics, YouTube Studio, etc.). * Skills in video and photo capture and editing (Adobe Premiere, CapCut, Canva, Lightroom, or similar). * Basic understanding of visual identity, brand storytelling, and audiovisual language. * Creative, organized, analytical profile with strong aesthetic sense. **Additional Information** * Health Insurance; * Dental Insurance; * Meal/Voucher Allowance (Flash); * Transportation Voucher for public transportation; * Life Insurance; * Wellhub and TotalPass; * Discount on injectable products; * Birthday Day Off; * Development, health, and wellness programs. Rennova, a pioneer and market leader in facial harmonization in Brazil, is a company distinguished by the excellence of its products, the efficiency of its team, and science at its core. With over 10 years in the beauty industry, its purpose of caring for people is continuously reaffirmed through innovation and product safety. Valuing long-term relationships and supporting the market at every stage, Rennova possesses the ability to reinvent itself to sustain growth. Present in more than 23 countries, Rennova is always with you—stronger and more comprehensive than ever.