Senior Marketing Analyst - Trade

Description

Job Summary: We are seeking a Senior Marketing Analyst to develop and strengthen our brands, ensuring excellence in strategy execution and seamless connection between internal and external stakeholders. Key Highlights: 1. Support the Marketing team in executing brand strategies. 2. Ensure correct application of brand positioning and identity. 3. Collaborate continuously with various internal departments and external partners. We seek passionate, engaged individuals committed to excellence, respect, proactive attitude, and hospitality—while embracing sustainability and diversity as core commitments across all actions within Grupo Raízes. We are looking for a Senior Marketing Analyst to support the development and strengthening of our brands, ensuring excellence in strategy execution, consistent positioning, and effective alignment among internal departments, operations, and external partners. **Key Responsibilities:** * Support the Marketing team in daily activities, contributing to the execution of Grupo Raízes’ brand strategies; * Support brand initiatives, store openings, product launches, seasonal campaigns, commemorative events, and institutional programs; * Collaborate continuously with Operations, the internal agency, nutritionists, procurement, finance, and external suppliers; * Assist in managing material orders for units, tracking deadlines, budgets, and deliveries; * Organize and monitor the annual event calendar, including budget control, vendor contracting, execution, and reporting; * Support customer and internal audience research, collaborating on data analysis and insight generation; * Ensure correct application of brand positioning and identity across all touchpoints; * Support the internal agency in developing briefings, validating creative concepts, reviewing marketing assets, and producing materials; * Support social media management, including metric monitoring, content approval, paid promotions, and coordination of photo/video productions; * Assist in marketing budget management, tracking expenses and identifying opportunities to optimize investments. **Requirements:** * Bachelor’s degree (completed or in progress) in Marketing, Advertising, Communications, or related fields; * Organized, collaborative, proactive profile with strong communication skills; * Ability to manage multiple priorities and collaborate effectively across diverse departments; * Advanced Excel proficiency; * PowerPoint proficiency; * Power BI experience is a plus. We Offer: Monday–Friday schedule (08:00–17:48); Hybrid work model (3 days/week at our Pinheiros office); Medical and dental insurance; On-site meals (breakfast and lunch); Meal allowance; Childcare assistance; Transportation allowance or fuel subsidy; Parking; Annual profit-sharing (PLR), subject to company goal achievement; Lifecard; Discount at Quitanda stores. We embrace diversity in all its forms! We invite #Women, #Black individuals, people with disabilities (#PCD), and members of the #LGBTI+ communities to apply. We look forward to welcoming you! Good luck! Human Resources Team. Minimum Education Level: Bachelor’s Degree