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Job Summary: Social Media Analyst responsible for planning and executing editorial calendars, creating content, and monitoring metrics across various social platforms, leveraging generative AI. Key Highlights: 1. Social Media Analyst experience 2. Strategic mastery of major social platforms 3. Use of generative AI for research and content creation We are the most diverse educational group in the country. Every day, we create incredible futures through innovation. We roll up our sleeves to transform ideas from paper into practice. We face challenges with resilience and adapt to constant change. Here, we are a team—not heroes—driven by the desire to make a difference and connected in one unique way: the \#CognaWay. Our relationships are direct and respectful, and the success of our students and clients is our success. Moreover, we value diversity because we know that the more diverse our repertoire, the more comprehensive and inclusive we become. Together, we empower people to build a better version of themselves! So, are you ready to join the absolute leader in the educational segment? Come to Cogna. **Responsibilities and Duties** * Plan and execute editorial calendars for Instagram, TikTok, YouTube, and LinkedIn * Develop topics, scripts, and copy for different formats * Identify trends and opportunities with creators * Monitor engagement, reach, growth, and conversion metrics * Generate insights and optimizations based on data * Conduct social listening and support interaction management * Use generative AI for research and content creation **Requirements and Qualifications** * Experience as a Social Media Analyst * Bachelor’s degree in Communications, Digital Marketing, or related fields * Strategic mastery of major social platforms * Strong analytical ability and results orientation * Excellent writing skills and linguistic adaptability **Additional Information** **Work Location**: São Paulo/SP \- Hybrid work model: 3 days per week onsite **What You Can Expect From Us?** * Profit Sharing: Celebrating results is part of the Cogna Way. * Meal or Food Allowance: via a flexible benefits card. * Health Insurance: a comprehensive health plan including dependents, with co-payment. * Dental Insurance: available to maintain your smile. **But wait—there’s more!** * Undergraduate and Graduate Scholarships: offered through our educational units for you and your dependents (spouse and children). * Birthday Day Off: choose one day to relax and celebrate. * SESC Benefit: access to numerous opportunities for improved quality of life. * Univers Pharmacy Benefit: discounts on a wide variety of medications. * Corporate University: multiple learning paths and free courses in our corporate university to help you grow with us. * Book Discounts: purchase top titles from our publishing houses. * Wellhub (Gympass): stay active in your daily life. * Ninho Program: a dedicated program for our families expecting a new baby. * Valoriza \- Internal Recruitment Program: accelerate your career through internal opportunities. Here, we believe in respect, diversity, and inclusion across all dimensions. All qualified candidates will be considered without regard to race, gender, gender identity, gender expression, sexual orientation, nationality, genetics, disability, or any other basis. Our purpose is to continuously advance, generating employability for diverse talents. Join our team! Innovation is what drives us. Cogna is one of the largest education organizations worldwide and a pioneer in Brazil. Our mission is to “empower people to build a better version of themselves.” With over 50 years of tradition, we are currently one of the world’s largest education companies, boasting a broad business model with abundant growth opportunities. We deliver educational products and services spanning from early childhood learning through to senior citizens. Evolution and dynamism of a young startup are embedded in our DNA—but backed by the structure of a large enterprise with over 70 brands. Here, we act with our students’ success in mind. We are passionate about education and value people. We take responsibility for making things happen—always generating sustainable value—and together, we achieve more. We are **Cogna!**
