Job Summary: The Nelson Wilians Institute seeks a professional to develop and implement social marketing campaigns, optimize content, analyze data, and manage digital presence, thereby promoting the organization’s mission. Key Highlights: 1. Development of social marketing campaigns 2. Creation and optimization of relevant content 3. Data analysis and impact metrics The **Nelson Wilians Institute**, founded in 2017 and headquartered in São Paulo/SP, is a non-profit entity dedicated to democratizing opportunities and reducing social inequalities. Our mission is to empower individuals so they can fully exercise their citizenship, guarantee their rights, and become protagonists in transforming their own lives and society. We operate in partnership with social organizations across Brazil, focusing on youth through programs centered on **Education, Law, and Culture of Legality.** **We promote a culture of legality through Human Rights and Citizenship education**, investing in continuous capacity-building and partnerships with renowned institutions. We believe Social Justice begins with knowledge and active citizenship. **With the best always** by our side — committed, resilient people with high self-development capacity — we uphold the **NW Standard** to ensure every community member receives proper guidance and preparation to transform society fairly and equitably. **Responsibilities and Duties** * Development and implementation of social marketing campaigns: plan, create, and execute marketing campaigns to increase visibility and engagement with our social projects. Use digital marketing and SEO techniques to design targeted campaigns promoting events and initiatives, ensuring communication effectiveness. * Creation and optimization of relevant content: produce and optimize content for diverse platforms and communication channels, aligning them with organizational objectives. Implement marketing strategies to enhance digital visibility and ensure content meets audience needs and resonates with the organization’s mission. * Data analysis and impact metrics: monitor and analyze campaign engagement and performance metrics. Use data analytics tools to generate reports and adjust strategies based on insights obtained. Develop and manage metric dashboards to evaluate marketing actions’ impact and drive continuous improvement. * Implementation of strategies and branding: apply marketing strategies to optimize the organization’s digital presence and improve campaign performance. Manage branding strategy to ensure cohesive, mission-aligned communication, collaborating with the team to effectively convey our value proposition and project offerings. * Digital communication and channel management: support managing and optimizing the organization’s digital channels, including website and social media, whether internally and/or with service providers. Assist in media planning and analysis of digital strategies, translating complex data from multiple sources into clear, actionable insights. Create and manage promotional campaigns and collaborate with stakeholders to ensure effective strategy implementation. **Requirements and Qualifications** **What we expect from you:** * Completed Bachelor’s degree in Marketing or related fields; * Residency in São Paulo or metropolitan region; **It would be great if you had:** * Knowledge of cause-related marketing and the third sector; * Knowledge of media management and Google Grants; * Postgraduate studies and/or complementary training in Marketing. **It is also highly important that you share these same values:** * Problem-solving: ability to identify and resolve challenges effectively and creatively; * Self-development: strong motivation to independently seek and acquire new knowledge, demonstrating commitment to continuous personal and professional growth; * Attention to detail: care and precision in task execution. * Creativity: ability to find innovative solutions to problems; * Autonomy: preference for independent work, taking initiative and assuming responsibility for one’s own work; * Resilience: maintaining effectiveness and focus amid challenges and change. * Organization and planning: ability to efficiently manage time and resources. * Commitment to quality: dedication to delivering well-executed, impactful work. **WE ARE THE LARGEST LAW FIRM IN BRAZIL! \#SOMOSNW** **Nelson Wilians Advogados** is currently one of Brazil’s largest law firms, both in terms of **number of lawyers** and **geographic reach, with proprietary physical offices** **in all state capitals and major inland cities**, a unique feature enabling agile, modern, and effective legal practice across diverse areas of law. We have **approximately 1,100 associated lawyers and around 657,000 active cases under their responsibility**. We uphold the **NW Standard**, thus investing in: new knowledge, technological resources, and community capacity-building through a Corporate University Program, as well as partnerships with renowned educational institutions. We have been operating in the market for 25 years and are recognized for our expertise across all areas of corporate law and for serving an extensive portfolio of national and international clients across diverse sectors. We operate one of the country’s most advanced case management systems, already tested and approved by our clients. Contributing to a fairer society requires careful, responsible introspection. With this in mind, we run a Diversity and Inclusion Program, offering Brazilian Sign Language (Libras) awareness training, conducting a community-wide CENSUS, and implementing anti-racism and anti-moral/sexual harassment policies. We maintain a *Compliance* unit to adhere to legal and regulatory requirements, aiming to prevent, detect, and address any deviations or non-conformities. This entire structure enables high-quality service delivery, whether in large-scale litigation or strategic and/or advisory matters. For us, a successful client is a well-advised client; therefore, we solve problems, manage risks, and pragmatically drive business growth. We create opportunities and deliver solutions to transform individuals, organizations, and society. ***Join the NW Universe — come write a success story with us!***