SENIOR DIGITAL CONTENT ANALYST (Mapa360)

Description

Job Summary: A communications and marketing agency is seeking a Senior Digital Content Analyst to plan and execute content calendars, identify trends, create texts and scripts, and monitor performance metrics. Key Highlights: 1. Content calendar planning and execution 2. Text and script creation for various digital platforms 3. Performance metric tracking and content optimization A communications and marketing agency is seeking a Senior Digital Content Analyst in Barueri. **Responsibilities:** Plan and execute content calendars aligned with the objectives of client brands. Identify and apply trends, cultural movements, and real-time opportunities in content strategies. Propose tests and new approaches to improve content performance across different channels. Create copy for visuals, captions, scripts, and content for Instagram, TikTok, LinkedIn, YouTube, and blogs. Adapt language and format according to each platform and target audience. Develop clear, strategic briefs for creative and performance teams. Conduct mobile video capture and editing for Reels, TikTok, behind-the-scenes, and real-time content. Monitor content performance metrics, transforming data into insights and strategic next steps. Generate performance reports and optimization recommendations. Manage social media profiles, engage with audiences, and collaborate with creative, media, PR, and account teams—ensuring deadlines, organization, and delivery quality. Previous experience as a Content Writer, Content Marketing Specialist, Digital Content Creator, or Content Editor may indicate alignment with some responsibilities of this role. Bachelor’s degree in progress Required experience **Compensation and Benefits:** * Salary: R$4,000.00 * Meal Allowance * Transportation Allowance * Health Insurance **Additional Information:** * Employment Type: Hybrid — Hybrid work model. * Candidates from Jandira, Carapicuíba, Itapevi, or Santana de Parnaíba are also eligible for this position. * Duration: Full-time * Working Hours: To be determined.