B2B CRM Analyst

Description

Job Summary: A professional to build and enhance the B2B CRM strategy within a textile manufacturing company, with emphasis on sustainable growth, customer retention, and improved performance. Key Highlights: 1. Experience with B2B CRM and marketing automation for multichannel campaigns. 2. Analytical profile focused on data and performance to drive business impact. 3. Strategic vision and owner mindset to transform data into actionable insights. **About the Opportunity** A large-scale industrial company with strong national presence and an established operation in the textile sector is seeking a professional to build and enhance its B2B CRM strategy. The company is currently strengthening its sales channels and customer relationships, focusing on sustainable growth, customer retention, and improved performance of its customer base. **Key Responsibilities** * Plan, execute, and monitor B2B CRM campaigns (email, WhatsApp, SMS, and push notifications) * Segment the customer database based on profile, behavior, and funnel stage * Design and manage automated customer journeys (nurturing, repurchase, reactivation, and post-sales) * Ensure data organization, consistency, and quality across the database * Monitor CRM KPIs (open rate, click-through rate, conversion rate, repurchase rate, and retention rate) * Prepare reports with analyses and practical recommendations * Support Marketing and Sales teams with behavioral insights and opportunity identification * Propose continuous improvements in segmentation, communication, and customer journeys ✅ **Requirements** * Experience with B2B CRM and multichannel campaigns * Hands-on experience with marketing automation and customer journey management * Analytical profile with focus on data and performance * Experience with tools such as Insider, Salesforce, RD Station, Emarsys, or similar platforms * Strong communication skills and ability to collaborate cross-functionally * **Differentiators** * Experience in industrial settings or structured B2B operations * Experience integrating CRM systems with sales teams * Knowledge of retention strategies and increasing customer lifetime value (LTV) **What We’re Looking For** A professional with strategic vision, owner mindset, and the ability to translate data into actions that directly impact business results. Minimum Education: Bachelor's Degree * On-site Cafeteria * Transportation Allowance (VT) * Health Insurance Plan * Pharmacy Benefit Program * Childcare Assistance * Education Assistance