Job Summary: Responsible for optimizing marketing and sales materials according to online consumer behavior, aiming at search engine optimization, brand authority, and customer education. Key Highlights: 1. Marketing and sales material optimization 2. Brand authority building 3. Customer education through organic channels **Description** Responsible for optimizing marketing and sales materials for online consumer behavior, with the objective of improving performance in search engines (Search, AI, YouTube, Social Media), building brand authority, and educating customers through organic channels. **Key Responsibilities:** * **Keyword Intent Research** – Identifying keywords used by customers throughout their customer journey across various marketing channels. * **On-Site SEO** – Optimizing the website and sales landing pages (meta tags, structured data, etc.) for the most important keywords in the customer journey; * **Off-Site SEO Link Building**: Acquiring backlinks and brand mentions from partner websites to increase domain strength and improve organic rankings in Search and AI. * **Technical SEO Optimization** – Monitoring site performance to ensure optimal user experience, as well as implementing technical SEO "Best Practices". * **Trend Tracking** – Monitoring trends and updates related to the market niches in which the company operates. * **Organic Traffic Monitoring** – Monitoring performance in search engines and artificial intelligences. * **Content Creation** – Planning and creating content for ranking in search engines, social media, and artificial intelligences