Job Summary: The Senior Content Analyst will create and optimize content, manage SEO strategies and digital channels to maximize performance and strengthen the brand. Key Highlights: 1. Focus on SEO to optimize organic traffic 2. Multi-platform content management and optimization 3. Strategic content planning We are a marketing and technology consultancy that leverages exact sciences to improve the relationship between brands and people. We combine our diverse expertise, teams, technology, and proven processes—tested across 200+ brands, 20 countries, and millions of people impacted—to decode challenges. **Senior Content Analyst:** **Mission:** Execute content creation processes for medium- and high-complexity content—including research, writing, and editing—in alignment with the brand’s strategic and business objectives; develop and monitor SEO initiatives to maximize digital channel performance. **Responsibilities:** * **Strategic Content Planning:** Plan and execute content strategies. Support the Growth team in campaigns focused on lead generation and strengthening brand positioning, leveraging trend research, references, and strategic insights. * **Content Management and Optimization:** Produce and structure content in various formats (text, video scripts, blog posts, social media posts, etc.) for diverse audiences and platforms. Ensure coherence, quality, and alignment with business strategy, maintaining consistent brand communication. * **SEO:** Define and implement SEO strategies to optimize organic traffic and brand visibility in search engines. Monitor KPIs and adjust tactics to improve rankings and engagement. * **Newsletter:** Plan and manage newsletter distribution in accordance with the content strategy and aligned with leadership. Analyze performance metrics to measure results and enhance engagement. * **Podcast:** Support development of scripts and episode outlines. Oversee recordings, manage audio/video assets, and publish on YouTube and podcast aggregators (Spotify, Deezer). * **Reports and KPIs:** Conduct analysis and monitoring of content- and SEO-related KPIs. Develop executive reports featuring key metrics and actionable recommendations to guide leadership decision-making and digital strategy optimization. **Tech Skills:** **Advanced:** * Copywriting * SEO concepts and application * Monitoring of SEO metrics and content-related success indicators **Intermediate:** * Advertising copywriting techniques * Multi-platform content creation * Concepts of Google Analytics and Search Console * Tools such as SEMrush * Knowledge of Inbound Marketing * Data analysis **Bonus:** * Experience and interest in AI **Our Benefits:** * Meal Voucher * Health Insurance * Dental Insurance * Life Insurance * StarBem — Psychotherapy and Nutritionist services * Workplace Gymnastics * Wellhub (Gympass) * Childcare Assistance * Creditas * Partnerships with Educational Institutions * PET Insurance Plan * SESC Partnership * Certification Bonus * Referral Bonus ‍ * Equipment provided by MATH **Our Values:** \#InnovaMathers \#CollabMathers \#TrueMathers \#HumanMather **Location****Employment Type****Work Model** São Paulo, SP, BR Full-time CLT Hybrid