E-commerce Analyst

Description

Job Summary: A professional to manage the e-commerce platform, implement SEO and digital marketing strategies to boost online sales and optimize user experience. Key Highlights: 1. Manage and optimize e-commerce platform 2. Implement SEO and digital marketing strategies 3. Analyze metrics and propose strategic improvements **Description and Responsibilities:** **Working Hours:** Monday to Friday, 9 AM to 7 PM **Experience Level:** Professional **Employment Type:** Full-time – CLT **?? What You Will Do (Responsibilities)** * Manage the **e\-commerce** platform to ensure product updates and optimization of user experience. * Implement **SEO** strategies to increase organic visibility and qualified traffic to the website. * Monitor and analyze performance metrics using tools such as **Google Analytics** to identify improvement opportunities. * Develop integrated digital marketing campaigns, including **e\-mail marketing** and **Google Ads**, to drive online sales. * Conduct A/B tests to optimize product pages and conversion funnels. **?? How You Will Interact and Impact** * Collaborate with **marketing**, **logistics**, and **customer service** teams to align processes and improve the customer journey. * Conduct market and competitive analysis to propose strategic improvements for the digital channel. * Participate in defining goals and KPIs for sustainable **e\-commerce** growth. * Contribute to continuous innovation of processes and tools used in online operations. **Requirements:** **?? Essential Requirements** * Bachelor’s degree in **Business Administration**, **Marketing**, **E-commerce**, or related fields, or equivalent practical experience. * Advanced proficiency in **Portuguese**, with strong written and verbal communication skills. * Intermediate knowledge of **English** for reading and understanding technical materials. **?? Technical Competencies** * Solid hands-on experience with **e\-commerce** platforms such as **Shopify**, **Magento**, or **VTEX**. * Proficiency in **Google Analytics** and **Google Ads** for campaign analysis and optimization. * Knowledge of **SEO** applied to e-commerce for improving organic rankings. * Skill in using **ERP** systems integrated with e-commerce. * Familiarity with **CRM** and marketing automation tools. **?? Behavioral Competencies** * Proactivity and ability to work autonomously and collaboratively. * Results-oriented mindset with strong focus on customer experience. * Analytical ability to interpret data and make strategic decisions. * Adaptability to rapid changes and dynamic environments. * Strong interpersonal communication and teamwork skills. **?? Preferred Qualifications** * Knowledge of **UX/UI** applied to digital platforms. * Experience with **affiliate marketing** and **growth hacking** strategies. * Certifications in **Google Ads**, **Google Analytics**, or **Inbound Marketing**. * Familiarity with **graphic design** tools such as **Canva** or **Adobe Photoshop**. * Experience managing marketplaces. **Benefits:** Gym allowance, Life insurance, Transportation allowance, Meal voucher