Job Summary: A professional to lead market research, competitive intelligence, and data analysis in order to generate strategic insights and support brand decision-making. Key Highlights: 1. Lead market research, including concept testing and social listening. 2. Monitor competition and analyze trends to identify opportunities. 3. Manage and interpret data to influence brand’s strategic decisions. The 3corações Group is built first and foremost by people passionate about what they do. We are proud to grow through hard work and continue moving further forward without forgetting our essence and values. It is through our simple way of being that we celebrate diversity of people and the flavorful experiences that intertwine stories. The result is a company offering quality products, happy employees and consumers, and suppliers and partners aligned with the same mission: delivering pleasurable experiences that promote joy and well-being, building lasting relationships and creating value for all. Savor a world of possibilities at Brazil’s largest coffee company! Learn more at www.3coracoes.com **Responsibilities and Duties** **Consumer Research and Understanding** * Plan, conduct, and interpret quantitative and qualitative market research; * Map consumer behaviors, journeys, purchasing habits, and purchase barriers; * Conduct concept, campaign, packaging, and new initiative testing; * Lead and structure the Social Listening function, integrating digital data into the consumer view. **Competitive Intelligence** * Continuously monitor competitors’ activities; * Track product launches, positioning, pricing strategies, and promotional actions; * Conduct comparative analyses and benchmarking studies. * Market and Trend Analysis * Evaluate category, channel, brand, and product performance; * Analyze consumption, behavioral, and innovation trends; * Identify growth opportunities, risks, and strategic levers. **Data Management, Analysis, and Interpretation** * Work with multiple data sources (Nielsen, Kantar, internal surveys, CRM, digital data, sell-out, among others); * Integrate and cross-reference information to build strategic narratives; * Develop dashboards, executive reports, and presentations to support decision-making. **Strategic Support to Brand Management Teams** * Influence branding, communication, and portfolio decisions with data-driven insights; * Support annual planning processes (Marketing Plan); * Validate creative proposals and strategic initiatives with market and consumer behavior evidence. **Requirements and Qualifications** **Education** Bachelor’s degree completed, with postgraduate qualification or MBA in Business Administration, Marketing, Communications, or related fields. * **Required** * Proficiency in market data tools (Nielsen, Scanntech); * Applied statistics, time-series analysis, and predictive modeling; * Knowledge of databases, SQL, and data visualization tools; * Solid understanding of qualitative and quantitative research methodologies; * Experience in product and concept testing, especially within the food industry; * Experience integrating digital and behavioral data; * Familiarity with Social Listening tools and sentiment analysis. **Desirable** * Knowledge of integrating structured and unstructured data, including digital, social, and e-commerce data; * Experience automating dashboards and crafting analytical storytelling for executive audiences; * Experience with attribution models, marketing funnels, and media metrics. **Additional Information** **Benefits** * Shared Health Insurance Plan; * Dental Insurance Plan; * Telemedicine and Online Therapy (100% covered by the company); * Performance Bonus; * Transportation Allowance; * Meal Allowance; * Monthly Product Kit; * Life Insurance; * Wellhub (Gympass). The ***3corações*** Group is a company of **people passionate** about what they do. We grow through the **strength of our work**, honoring our roots and essence to go ever further. We are an **innovative and entrepreneurial** people who **care** for our employees and deliver **pleasurable experiences** to everyone we engage with. Our story began in 1959 in the interior of Rio Grande do Norte. With our **distinctive, innovative, and entrepreneurial approach**, we became the **national leader** in the roasted & ground coffee and cappuccino segment, and the second-largest player in soluble coffee. In 2013, we launched the TRES multi-beverage machine solution, offering over 30 capsule-based beverage flavors; and in 2020, through a *joint venture* with Positive Company, we entered the plant-based market, offering our consumers 100% natural, plant-derived products. Our portfolio also includes soluble coffee, ready-to-drink cappuccino, chocolate milk drink, coffee with milk, soft drinks, corn derivatives, coffee filters, and filter holders. We are more than 8,000 hearts passionate about what we do, **committed to building a better country and a better world**. **We respect and value all people and cultures, and believe diversity enriches our workplace**. We seek individuals eager to roll up their sleeves and collaborate. Join ***3corações*** and add your heart to ours!