* Conduct mapping, segmentation, and analysis of existing categories and markets, as well as new opportunities. * Analyze open sell-in results by category, subcategory, SKU, region, and channel, evaluating customer profiles (highest growth and biggest declines) to identify business risks and opportunities. * Analyze sell-out results using Nielsen and Scanntech tools, assessing key KPIs: volume share, value share, numerical and weighted distribution, average price, among others, understanding market variation and performance breakdown by major players, evaluated by channel and region. * Develop commercial scenarios to support managerial and executive decision-making in achieving optimal results. **Responsibilities and duties** * Consolidate and analyze market data (Nielsen, Scanntech, customers, BI, etc.), generating performance reports and dashboards (volume, value, share, price, DN, DP). * Create market potential models and performance analyses by customer, channel, state, category, and brand. * Build and automate dashboards (Power BI, Excel, etc.) tailored for the area. * Monitor competitor behavior (product launches, pricing, campaigns, and product range). * Support planning of point-of-sale executions, promotional campaigns, and incentive programs, ensuring alignment with brand strategies. * Track execution KPIs: promoter coverage, Check\-in / out, stockouts, Ideal Mix, various surveys, etc. * Collaborate with the sales team to guide tactical actions based on data insights. **Requirements and qualifications** * Completed degree in Business Administration, Marketing, Accounting, Economics, or related fields; * Advanced Excel skills; * Desired knowledge of Nielsen, Scanntech, Mercanet, and Power BI; **Additional information** * Medical and dental insurance; * Cafeteria; * Family Kit; * WellHub; * PPR and other group benefits. Being part of a remarkable history like Raymundo da Fonte's brings us pride in who we are and in our growing, sustainable results. Since 1946, we have only prospered. We will forever be grateful to our founder, Dr. Raymundo Luiz Cavalcanti da Fonte, for creating and carefully nurturing the company that we now have the honor of leading. Today, we represent the present and future of Indústrias Reunidas Raymundo da Fonte. We must move forward, protect this legacy, strengthen our identity, and reinforce our credibility to keep growing further. We believe our people are our greatest asset, knowing that progress is strongly driven by individual contribution and commitment. We turn differences into strength for the collective good: each one of us is responsible for today’s success and what lies ahead. This is how we will always evolve: through a serious commitment to achieving results and developing people. Thus, we multiply what we learned from our founder and go beyond, staying attentive and eager to adopt the new attitudes demanded by these new times.