Senior Performance Ads Analyst

Description

Job Summary: KaBuM! is seeking a technology-passionate professional to develop retail media strategies, analyze data, optimize campaigns, and serve as the subject matter expert for the KaBuM! ADS platform. Key Highlights: 1. Maximize results for advertisers and customers 2. Generate strategic insights through data analysis 3. Optimize processes and promote automation Description: What is the work environment like? At KaBuM!, we seek people passionate about technology, obsessed with agility, quality, and excellence in customer service. All opportunities are open to everyone, without distinction based on gender, gender identity, sexual orientation, race, ethnicity, religion, age, or disability. Responsibilities: * Develop and implement retail media campaign strategies focused on maximizing efficiency and results for advertisers, aligning with each client's specific objectives. * Monitor key performance indicators (KPIs) for KaBuM! and KaBuM! Ads, managing metrics and outcomes to ensure achievement of established goals. * Conduct data and metric analyses, identify needs, forecast campaign impacts, define targets, and establish best practices for future actions. Identify improvement opportunities, formulate action plans, and act swiftly to resolve issues. * Analyze executed campaigns with focus on metrics such as CTR, conversion rate, ROI, and share of view, using tools including Vtex Ads, Google Analytics, Looker Studio, and other data platforms, generating strategic insights for both the team and clients. * Serve as the specialized reference for the KaBuM! ADS platform, supporting various internal stakeholders, clients, and agencies in knowledge dissemination and best practices. * Perform comparative analyses of digital advertising platforms to identify opportunities and threats, while developing new advertising solutions focused on campaign performance. * Analyze customer interaction with the product to identify opportunities for expanding its usage and propose innovative solutions aligned with trends and advancements in search engine advertising. * Structure processes, systems, tools, and solutions to optimize workflows and automate tasks, aiming to increase operational efficiency and productivity. Requirements: * Management of paid advertisements; * Knowledge of e-commerce sales metrics; * Proficiency in structuring and conducting data analysis; * Understanding of the digital advertising ecosystem and Retail Media Networks (RMNs); * Familiarity with Looker Studio; * Logical thinking; * Project management; * Organization. 2511060202271853976