Job Summary: A copywriting professional to create persuasive texts for digital marketing, campaigns, and brand content, with a focus on sales funnels and metrics. Key Highlights: 1. Strategic content creation for various platforms and formats. 2. Development of creative and persuasive texts for digital marketing. 3. Collaboration with teams for integrated campaigns and data-driven optimization. **Prerequisites:** * Proven experience in advertising writing, copywriting, or strategic content creation. * Knowledge of sales funnels, psychological triggers, and the customer journey. * Ability to adapt language and tone of voice according to audience and campaign objectives. * Proficiency in Portuguese language and creative writing. * Solid understanding of communication performance metrics (CTR, conversion, engagement). * Familiarity with digital marketing tools (Google Docs, automation platforms, AI, etc.). **Main Tasks and Responsibilities:** * Create texts for ads, sales pages, landing pages, and marketing emails. * Develop short, creative video scripts (Reels, TikTok, YouTube Shorts). * Draft captions, calls-to-action, and integrated campaigns in collaboration with the social media team. * Create institutional and brand texts, ensuring linguistic consistency and positioning. * Support the paid traffic team with conversion-oriented creative ideas and variants. * Monitor campaign results and propose data- and feedback-based improvements. * Collaborate with other teams to ensure coherence and consistency in deliverables. **Technical Skills:** * Mastery of **copywriting** and **storytelling** techniques. * Solid understanding of **digital marketing** and **paid media** strategies. * Ability to develop **creative, clear, and persuasive texts**. * Familiarity with editing and collaboration tools (Google Workspace, Notion, generative AI). Job Type: Full-time CLT Compensation: R$1.800,00 per month Benefits: * Meal allowance * Transportation allowance Work Location: On-site