Strategic Social Media

Description

Job Summary: Manage the digital presence of the group's brands, ensuring consistency in positioning, tone of voice, and visual aesthetics across all channels. Key Highlights: 1. Aesthetic Refinement: A discerning eye for Quiet Luxury 2. Narrative Versatility: From technology to inspiration 3. Focus on real engagement and conversion metrics OBJECTIVE: Manage the group's brands' digital presence, ensuring each channel rigorously adheres to its market positioning, tone of voice, and visual aesthetics. DESIRED PROFILE: \- Aesthetic Refinement: Ability to distinguish "pop" from "premium." A discerning eye for Quiet Luxury (less is more). \- Narrative Versatility: Skill in writing captions ranging from a technological, objective tone to an inspirational, leadership-oriented tone. \- Analytical and Agile: Focus on real engagement and conversion metrics—not just "likes." \- Tool Proficiency: Absolute organization across scheduling platforms, task management tools, and rapid editing software (CapCut/Canva/Adobe). RESPONSIBILITIES: \- Editorial Calendar Planning: Create and manage editorial calendars for multiple brands, ensuring frequency and relevance. \- Content Curation: Select the best inputs from the videomaker and transform them into high-value narratives. \- Copywriting: Write texts aligned with the tone of voice of each business unit. \- Community Management: Monitor interactions, ensuring initial responses reflect the brands' hospitality. \- Performance Analysis: Weekly reports on organic growth and insights for the Paid Traffic team. REQUIREMENTS: \- Proven experience with luxury, health, or high-end brands. \- Portfolio featuring original written content and community growth case studies. \- Basic understanding of sales funnels and how social media feeds the CRM. ADDITIONAL ASSET: Knowledge of StoryBrand and branding methodologies. Employment Type: Full-time CLT Compensation: R$5\.000,00 Work Location: On-site