Job Summary: Lead Skelt Beauty Brands' e-commerce strategy and operations, ensuring performance and excellence in the consumer experience. Key Highlights: 1. Lead e-commerce strategy and operations with a focus on growth 2. Develop and manage the team to promote high performance and autonomy 3. Collaborate cross-functionally with various departments to drive results At Skelt Beauty Brands, e-commerce is one of the primary growth engines of the business. We are seeking an E-commerce Coordinator to lead the channel’s strategy and operations, ensuring performance, scalability, and excellence in the consumer experience. Your mission will be to lead sustainable e-commerce growth by structuring strategies, developing the team, and continuously improving channel performance—from acquisition to retention—with a focus on revenue, profitability, and customer experience. We seek a candidate with strategic vision, strong analytical capability, and leadership qualities—someone who can transform data into decisions, processes into scale, and opportunities into tangible business growth. You will bridge strategy and execution, leading the team and collaborating closely with Marketing, CRM, Media, CX, Technology, and Logistics to drive results and continuous evolution of the digital channel. **Key Responsibilities:** * Lead e-commerce strategy and operations, ensuring revenue growth, profitability, and improvement of key channel metrics. * Manage, develop, and mentor the team to foster high performance, autonomy, and continuous development. * Plan and execute the commercial calendar jointly with Marketing, ensuring campaigns, product launches, and promotional activities align with business objectives. * Define goals, monitor KPIs, and guide action plans based on data (e.g., conversion rate, average order value, CAC, LTV). * Manage the full funnel (acquisition, conversion, retention), identifying optimization and growth opportunities. * Ensure optimal user experience on the website by collaborating with UX/CRO teams to optimize journey, checkout, and navigation. * Analyze consumer behavior, channel performance, and market trends to translate data into strategic insights. * Collaborate closely with departments such as Media, CRM, CX, Technology, and Logistics to ensure consistent execution and customer experience. * Lead continuous improvement initiatives, A/B testing, automation, and process evolution for e-commerce. * Serve as the main point of contact with external platforms and partners to ensure operational efficiency and technological advancement of the channel. **Required Qualifications:** * Bachelor’s degree in Business Administration, Marketing, Engineering, or related fields. * Solid e-commerce experience, preferably in D2C models. * Strong command of performance metrics (e.g., conversion rate, CAC, LTV, ROI). * Experience with e-commerce platforms (e.g., VTEX or similar). * Proficiency in Google Analytics and BI tools. * Familiarity with paid media, CRM, and digital funnels. * Experience with CRO, A/B testing, and conversion optimization. **Benefits:** * Meal Allowance: BRL 42.00/day * Food Allowance: BRL 150.00/month * Commuter Pass or Mobility Allowance * Health Insurance with co-payment * Dental Insurance * Life Insurance * Well-being Platform (Wellhub/Gympass) * Free Psychotherapy and Nutrition Sessions * On-site Massage * Pet Insurance * SESC Membership * Discount Club * Premium Welcome Kit * Discount on our products to support your self-care routine * Special Gift for Newborns * Special Gift for New Mothers
João Silva
Indeed · HR
João Silva
Indeed · HR
