Digital Media Analyst

Description

Job Summary: Digital Media Analyst responsible for planning, implementing, monitoring, and optimizing media campaigns across various platforms, ensuring strategic results for clients in the real estate market. Key Highlights: 1. Create media plans and develop strategies across multiple platforms. 2. Monitor and optimize media campaigns on a daily basis. 3. Participate in alignment meetings and mentor interns. WHY JUST DREAM WHEN YOU CAN BE A CUPOLER? ? Nice to meet you — we are CUPOLA! We are a Real Estate Intelligence Hub whose mission is to drive the creation of healthy businesses and better experiences in the real estate market. For over 15 years, we have been operating in the real estate industry and are a recognized leader! We have been certified for the 7th consecutive year as one of the Best Companies to Work For by Great Place to Work (GPTW). CUPOLA is for everyone! Here, we believe diversity is an essential driving force for innovation and sustainable growth. Our commitment goes beyond words: it is a continuous effort to create an environment where everyone feels valued and has the opportunity to thrive. Currently, we are seeking a new team member to fill the position of **Digital Media Analyst**. Interested? Then take a look at this person's responsibilities (: RESPONSIBILITIES AND DUTIES * Create media plans based on approved briefings and guidelines, considering media channels, budgets, and tactics. Develop media strategies that leverage the capabilities of each platform, in accordance with briefing and media plan guidelines. * Incorporate insights about the real estate market and industry trends into marketing strategies, continuously seeking new knowledge. * Monitor advertising accounts daily and implement campaigns on Google Ads, Meta Ads, and other platforms, ensuring alignment with the approved strategy. * Perform ongoing optimizations of media campaigns based on performance feedback, data analysis from media platforms, and Google Analytics reports. * Create and update performance reports, analyze data, and provide insights to optimize campaigns and propose next steps. Define and monitor client performance goals, suggesting solutions for identified improvement opportunities. * Participate in alignment meetings with support from the Media Lead and/or Account Team, assisting in justifying adjustments and aligning results with the client. Mentor interns in executing squad tasks, reporting potential improvement areas to the Media Lead and overseeing team development. Responsible for planning, implementing, and optimizing media campaigns across various platforms, ensuring results aligned with clients’ marketing strategies. The Media Analyst proactively contributes to alignment meetings, providing strategic and market-related insights.